'This is a meeting for change, and it is a meeting to the future.' On August 30th, the general manager of Chigo Air Conditioning Domestic Marketing, Tan Yanbing, held the theme in Wuxi, “To Do Together” 2019 Chigo Air Conditioning According to Tan Yanbing, Chigo Air Conditioning has been implementing comprehensive changes this year. One is to achieve the goal of increasing efficiency and reducing costs through the comprehensive marketization of manufacturing back-end, and the other is based on the basis of channel transformation. The implantation of genetically-assisted genes on the Internet has enabled the multi-dimensional force to push Zhigao into a new round of high-speed growth.
Tan Yanbing, General Manager of Zhigao Domestic Marketing Headquarters
In recent years, with the maturity of online platforms, relying on the Internet, the reforms with new retail as the core have gradually deepened. Through the use of big data, artificial intelligence and other technical means, the production, circulation and sales of goods have been comprehensively upgraded. Undoubtedly, the launch of the Chigo network approval model is the evolution and upgrade of the new retail, pushing the channel transformation of the air-conditioning industry into the 3.0 era of 'channel integration, symbiosis and common prosperity'. After a series of innovations from supply to operation, optimize the channel links. Improve the dealer's turnover efficiency, let the dealers provide direct support from the factory, and also provide strong support for the dealers.
Qi Gaoping, deputy general manager of Chigo Air Conditioning Domestic Marketing and Director of Logistics Customer Service Center
Qi Weiping, deputy general manager of Chigo's air-conditioning domestic marketing and director of logistics customer service center, analyzed that the essence of channel transformation is the integration of sales resources, that is, the in-depth integration of online services, offline experience and modern logistics, which is not simply and violently removed. Agents and other intermediate links, but through the empowerment of agents financial properties, to promote the transformation of offline dealers to service providers, and further build a highly efficient marketing service model from factory to home with social funds, logistics and services. 2. Bringing smart manufacturing, smart retail, smart products and intelligent services in the Internet era into full swing.
Zhigao has always been at the forefront of the Internet era. As early as 2012, it launched the world's first intelligent cloud air conditioner, which brought users a more intelligent and convenient product experience, and also relied on the big data service platform to subvert the traditional Home appliance service mode, create a new 'cloud service model', open the intelligent cloud era of air-conditioning industry. This time, the new network batch mode with Internet genes will be launched, and the nationwide nine warehouses can be efficiently distributed with rookie logistics, even one nationwide. Since the launch of Taiwan, the circulation turnover rate has been greatly improved, reflecting the continuous self-breakthrough of Zhigao in the process of brand transformation and upgrading. Now many dealers have consulted and learned the order process after learning about the advantages of the new network approval model.
It is reported that in the past 2018 cold years, Zhigao grasped the intelligent air-conditioning market with intelligent products such as Smart King 4 new products and 200 models, and triggered a series of brand IP models in the industry with a series of brands such as 4.19 Super Brand Day. It is the over-fulfillment of the annual sales task in advance.
At the beginning of July, Zhigao launched the 2019 cold year offensive nationwide, with the support of high-end leading intelligent products, launched the 203 models of the intelligent king series, 205 models, 206 models and other hanging machines and 93 cabinets. The new product combination matrix impacts the market, and at the same time, it lays a new engine for the new retail era of online and offline collaborative development. The impact of the high-tech batch of Zhigao air conditioners on the industry in the new year cannot be underestimated, and it is driving a new era of higher efficiency. And provide more possibilities for the air-conditioning industry marketing model to be upgraded.
