Recently, the Jingdong Headquarters Building ushered in the heavyweight 'guest' - Hisense Laser TV L5, L6 series, attracted many Jingdong headquarters staff and customers to stay on the crowd, 'to the Jingdong headquarters to watch the movie' has also become the welfare of the super company One. The entry into the Jingdong headquarters not only indicates that Hisense will join forces with Jingdong to once again set off a wave of cross-border brand marketing, but also means that at the level of precision marketing, Hisense is focusing on more spending power and more acceptable for cutting-edge products. Internet e-commerce practitioners.
As a high-end product under Hisense TV, Hisense Laser TV's marketing strategy has always focused on the needs of high-end people, leading the TV industry to upgrade. According to survey data from third-party research institutions, Hisense Laser TV's current buying population is concentrated in high positions, high income. Among the young and middle-aged people with high education, the proportion of individuals with monthly income of more than 20,000 yuan is over 42%. According to the "2018 peak season talent trend report" released by BOSS, the monthly salary of white-collar workers in Beijing and Shanghai has exceeded 10,000. Yuan Daguan, the Internet industry ranks first in all industries, and the average salary is also higher than other industries by more than 1,000 yuan. This time in Jingdong, it means that Hisense has made another punch in precision marketing.
The high-end people's demand for TV products is mainly focused on eye health, immersive images and rich experience. In this tour, Hisense exhibited a hundred-inch 4K laser TV L6 and a newly released 80-inch L5 product. And in the design of the exhibition area, the high-end home scene was truly restored, creating a large-screen comfortable viewing atmosphere. Hisense 4K laser TV L5 was released in Beijing in May this year, which truly fits the viewing concept of '3 meters of line of sight, 80 feet of starting' For the first time, the price was lowered to less than 20,000 yuan. After the listing, it has occupied the top ten TV bestsellers for four consecutive weeks. It has become the explosive model in the series of Hisense TV products. The brightness of the screen of this product is as high as 400nit. Comfort exceeds LCD TV, and has obtained the qualification for access to European and American markets in terms of visual health. In addition, Hisense Laser TV series products are equipped with VIDAA AI intelligent control system, with voice search and full scene map search function, intelligent experience again upgrade.
This laser TV station is located in Jingdong Headquarters. It is expected that more white-collar users of the Internet will be able to experience this new product with upgraded meaning. It is reported that after entering Jingdong, Hisense Laser TV is expected to enter Sina, Suning and other super companies. Super company welfare.
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