Although the car ownership is growing steadily now, the auto repair industry is not satisfied with customer satisfaction, such as the quality of employees, professional technology, store planning, market planning, and so on.
Coupled with some mercenary operators, in the banner of benefiting consumers, the business on the surface is getting worse and worse. It seems to be shuffling. In fact, it is to wash people and eliminate those who have no credit. Businesses that are not considered for consumers, the survival of the fittest, some people launched, and some people join.
The era is advancing emerging industries + new operating model + Internet + new good products + new system + new marketing model, driving the transformation and development of the entity.
1. Is the current living environment of the auto repair industry not like this?
At present, the number of cars is about 217 million, about 380 million in 2020. At present, there are more than 800,000 auto repair shops (factories). This does not include some husband and wife stores, unregistered enterprises, but the automotive market players are close. 6 million people, the annual accident car repairs several million times, according to the maintenance of 200 million cars, the average maintenance will not exceed 25,000, so the value of the maintenance market is barely more than 500 billion, plus several million per year The accident repair, the accident car is calculated according to 3000 per car, the accident car is calculated according to the discount of 5 million, which is 15 billion, plus other beauty industry, and the like is 600 billion.
According to the auto repair industry gross margin of 50% is 300 billion, the above is 300 billion gross profit, if operating costs (including water and electricity fees, rent, taxes, etc.) accounted for 20% of gross profit; operating net profit accounted for 30% of gross profit; The next 50% is the salary of the technician, that is, 150 billion, 150 billion ÷ 6 million technicians = 25,000 yuan per year ÷ 12 months = 2,000 yuan per month.
That is to say, the current capital allocation of the auto repair market, each auto repairman can only get 2,000 yuan salary. Poor?
2. Where should the auto repair industry go?
In the current environment where the environment is not so bad, many bosses who are engaged in the auto repair industry are really entangled. In Xiaobian, your chances are coming. In the current environment of resource integration and survival of the fittest, it is hard to beat yourself. If you If you want to continue to develop and survive in this industry, do the following points below. After this transition period, the future of the auto repair industry is still bright:
1) Follow the standardization process to make the formal process of the store clear, similar to the process of the assembly line.
2) Do your own technology, management, store operation, add new projects, profitable projects, serve customers with high-quality services, and process the service, standardization of behavior, quality standardization, price clearing, branding.
3) The combination of online and offline, to promote the development of the entity, may come to the door service in the later stage, on-site maintenance may be more fragrant.
The society is developing, the times are advancing, the automotive industry needs to keep pace with the times, and the lubricant industry is also needed; only by constantly keeping pace with the development of the times can we not be eliminated by society; if we can achieve the above three points, I believe that the lubricant industry can develop very well, and the future will be bright!
