A report earlier this week showed that this year's new iPhone may bring the biggest iPhone upgrade in the past six years. Loup Ventures' survey shows that iPhone users' willingness to upgrade this year is much higher than last year.
Loup Ventures surveyed 530 US consumers to understand their intention to purchase the new iPhone this year. About 48% of these respondents said they plan to upgrade to the new iPhone in the next year. In contrast, last year's The ratio is only 25%.
However, Loup Ventures also warned that 48% of the numbers may be too high, and there is a difference between the willingness to buy and the actual purchase behavior.
The survey also involved users' interest in augmented reality devices, which is a very promising area for Apple. The results show that 32% of respondents said they would be more interested, up from 21% in September 2017. The most common feedback is still 'no change'.