' I think one of the most important times is to start, and that is to iot--all things connected. The internet is not just about people and people, it's not just the connection between mobile phones, but the Internet can bring all the things we can see today, can think of, can come across a variety of devices can be connected together.
' 360 Chairman Zhou Hongyi at the 2014 China Internet Security Conference, ' he said.
The concept of ' Internet of Everything ' has been around for nearly 4 years, and in this 4-year period, we can see more and more physical products, using Internet products/technologies to make new IoT products, the most common of which belong to household products, such as TV, refrigerator, air-conditioner, electric light and so on.
The reason why home is favored by enterprises is: 1) The demand for home products is large, consumers need to buy, manufacturers are easy to sell; 2) Market chaos, there is no absolute leading enterprises, any ' new ' have opportunities;
3) The market pain point more, consumers have quality upgrade needs;
4) The price is not low, the manufacturers have enough profit space. Under a lot of factors, more and more enterprises began to enter the smart home market.
And the smart door lock is gradually rising with the heat of ' everything connected '. Before 2015, the national smart door lock production, sales scale only 2 million sets, 2017, the national intelligent Door lock production, sales reached 8.3 million sets, is five times times more than a few years ago, 2018 the first half of the order number of smart door lock even more than last year, the data show that the smart door lock market size of nearly 10 billion
. According to Guo Jing Internet Circle Observation, the current market popular smart door locks are some mixed, unlocked way, there is fingerprint unlock, password unlock, App unlock, magnetic card unlock, finger vein lock, face recognition unlock, iris recognition Brush eye lock, palmprint identification unlocked, the most common is the fingerprint unlock, password unlock, App Unlock these kinds; Network connection mode, some are not networked, some Bluetooth, wifi connection;
The price of products from 1500 yuan-10000 yuan, the most common is 1500--3000 yuan around. Among them, the most chaotic is a dazzling brand, according to incomplete statistics, until the end of June 2018, China's smart door lock brand has more than 3,500, such as Lenovo, Haier, 360, the United States, TCL, le Orange (Dahua), Fluorite (Conway), Samsung, Lenovo, ZTE, BEIJING-Made (Jingdong), Orvibo, and so on, some are traditional door lock brand, some of itself is security enterprises, there are internet companies.
Smart Door lock Market is quite the heat of the First thousand Regiment war, the wind, intelligent hardware, when the industry a little ' tuyere ', a big wave of enterprises will quickly enter the market.
For ordinary consumers, ' swarm-like ' factory influx, is able to significantly improve the popularity of smart door locks, but to a greater extent, it caused the confusion of consumers.
On the one hand, consumers of smart door lock cognitive ability is limited, it does not understand the different kinds of intelligent door locks, basically each family in the propaganda strategy mentioned security, convenience, intelligence and other key words, but to consumers understand the characteristics of smart door locks, advantages and so on, not easy. On the other hand, too many brands will let consumers into the choice of fear, after all, is a 1500 yuan-3000 yuan of products, even if there is a lower price of products, but the door locks related to consumer family safety issues, consumers will be more cautious in the purchase choice, suddenly to thousands of smart door lock brand,
How to make consumers choose? There is the consumer itself has not used the smart door lock, its own for the security of smart door lock or there is a certain suspicion, people in the acceptance of security on the emerging things very low, most people will take a cautious and conservative attitude, the replacement of the door lock itself is not a convenient thing,
Some of the door itself has not taken into account the installation of smart door locks, door locks and the matching is also a major factor, is it to change the lock, but also to change the door, which is too complex.
Of course, from a safe and convenient point of view, the smart door must be more than the traditional door lock, presumably a lot of people have had this experience: wearing thin clothes out of the garbage, accidentally closed the door to enter, a person in the door cold shivering.
In addition, the loss of key is also a very painful thing, the key is lost into the house, and if the key is found by others, it is likely to be used by the bad guys.
And smart door locks do not have to worry about these problems, passwords, fingerprints and other ways can be unlocked, consumers go out, will be less with a necessary products, mobile phones have ' wiped out ' wallet, bus cards and other tools, the key is clearly in the ' elimination ' object. The door lock itself should also be updated, and the current popular smart door lock is just the upgrade version of the traditional door lock, but its price will be more expensive than the traditional door lock, but the most important place is that the door lock itself as the "Guardian God" of family Safety, in the lock security issues raised the budget,
In essence, it is also to ensure the safety of family property, which is worth the budget as long as it is not particularly high. Smart door lock At present the biggest problem is that there are too many people, so that consumers do not know which brand to choose, its own brand to know about the door lock is not much, is now Lenovo, Haier, 360, the United States, TCL, Orange and other various, many back, is complex, and complex is easy to let consumers retreat, after all, traditional door
The ' pain point ' has not yet reached the point where it needs to be solved immediately. Recommended Smart door lock Manufacturers In addition to the recommendation of ' safe, convenient, intelligent ' and other key words, should be more to enhance the brand awareness and influence of products, otherwise, even if the smart door lock market again, but in more than 3,500 manufacturers of competition, there will be many enterprises ' accompany run ', the real money is only a few enterprises.