Before the accident, Drips has always emphasized its social attributes. It seems that socialization can add extra user value to travel, which is user's willingness to accept and is also the attraction of the product.
The person in charge of the drip has said: 'In the past, you spent two hours on the road every day. It is consumed for your life, but now you can get to know the more reliable people and get a good social experience. It has become a kind of income. This is a scene that has never existed. Just like a cafe, a bar, a private car can also become a semi-public, semi-private social space. 'Huang Jieli said, 'This is a very There is a futuristic, very sexy scene, we thought very clearly from the beginning, we must play in this direction. '
This kind of product logic is not uncommon. The product manager will think that in addition to the core value of the product, adding some added value, then the incremental value for the user will inevitably become a differentiated product and compete. Advantageous product.
But the case of Drips and Windmills shows that this logic is not correct. In the home appliance industry, Nail Technology also often sees similar product logic, and companies tend to enjoy it.
For example, in the refrigerator, you can catch up, socialize, watch videos on the hood, listen to songs... These seemingly inconspicuous features have become the so-called differentiated highlights of some home appliances.
It is not denied that although people's needs are diverse, in a specific life and work scenario, people's needs are extremely clear. Therefore, it is not possible to apply specific scenarios with the overall diversified needs. Go to develop products.
For example, although people have social needs, most passengers do not want to socialize by the wind, but they will make friends through social apps such as QQ, WeChat, Momo, or social places such as bars and nightclubs. Will dilute this core function, and even threaten the smooth implementation of the core functions of travel.
In the view of Nail Technology, the home appliance industry should learn from the case of Drips and Windmills. In product development and marketing, it is still necessary to focus on the core needs of users, and to exceed the core pain points of users, rather than blurring the focus.
In fact, current home appliances still have a lot of room for improvement in core functions, such as color TV display technology, refrigerator preservation technology, air conditioning air conditioning technology... when users watch TV and use refrigerators and air conditioners, the purpose Sex is very clear, highlighting features beyond the core functions, may not win the user's likes.
In addition, it should be noted that the above is not to completely negate the functional integration of the product, but to remind the home appliance enterprises to carefully analyze the use of the product, regardless of the specific scene of the function integration, will inevitably dilute the core value of the product, but also can not Users bring incremental value.