China's rapid economic development, the national consumption structure is constantly upgrading, a wide range of applications to meet the different needs of small appliances began to appear more and more in China's residents of consumption and life.
The consumer group of small household electrical appliances has gradually developed from high-end to mass group. According to the new Thinking Industry research Center released the "2018-2023 China Small Household electrical Appliance industry market depth research and development prospects Forecast Report", the 2012-2017, China's small household electrical appliances market scale annual compound growth rate of 13.5%, 2017, China's small household electrical appliances market scale reached 315.5 billion yuan, Growth of 12.52%, is expected in 2018, China's small household electrical appliances market size will exceed 350 billion yuan.
China's small household electrical appliance industry is developing more quickly. China's small household electrical appliance market to the present stage, in order to meet the different needs of consumers, the development of a wide range of products, such as air purifier, vacuum cleaner, sweeping robot, cooking machine, coffee machine, yogurt machine and so on.
As the demand for small household electrical appliances continues to rise, the variety of demand continues to increase, products are increasingly refined, attracting a large number of enterprises to enter. China's small household electrical appliances industry into a thriving period, with the pace of consumption upgrades continue to accelerate, China's small household electrical appliances market penetration is increasing. But China's small household electrical appliances penetration of the kitchen mainly small household appliances, kitchen appliances market size accounted for the overall small household electrical appliances market size of nearly 80%, while other small household appliances penetration rate is low.
China's large population base, small household electrical appliances market overall penetration is relatively low, the future development space is still larger. With the increasing of Internet penetration rate in China, e-commerce platform is developing rapidly, and the scale of sales of small household electrical appliances in China expands gradually. 2016, China's small household electrical appliances online retail sales amounted to 63.5 billion yuan, 2017, retail sales reached 76 billion yuan, an increase of 19.69% yoy. China's small household electrical appliances on-line sales accounted for the overall sales of more than 35% of the share.
China's small household electrical appliances market size gradually expanded, sales and sales are showing a rapid growth trend. China's small household electrical appliances product quality and technology matures, some small household electrical appliances through the introduction of foreign advanced technology and equipment to improve the degree of automation, the production line has approached or basically reached the international advanced level of similar. But China's small household electrical appliances industry compared to ice washing this kind of large household appliances industry, entry threshold is relatively low, the industry many small and medium-sized enterprises, its production facilities, product standards, after-sales service and other aspects are relatively backward, this kind of small household appliances Enterprise's existence makes China small household electrical appliance industry overall concentration is not high, product quality
Homogeneity phenomenon is more serious. New thinking industry analysts said that China's small household electrical appliances market is still at a high stage of growth, the market for small household electrical appliances have been maintained in a benign, stable level, the overall growth trend is sound. The future development of small appliances industry should pay attention to product innovation, improve after-sales service quality.