 On August 28th, Xinfei Electric Appliance Co., Ltd. officially resumed production, and this is only two months away from the acquisition of Xinfei Electric Appliance by Konka Group.
 The leaders of Konka Group, Xinfei's new senior management team, Xinfei agents and well-known media gathered in Xinxiang.
 The welcoming ceremony of the gongs and drums
 The opening ceremony of the resumption ceremony, the drum sound shock, symbolizing the re-launch of Xinfei Electric.
 Zhou Bin, president of Konka Group, said that Konka’s positioning for Xinfei has been very clear: 'One is to maintain the relatively independent operation of Xinfei, and the other is to implement the dual-brand collaborative operation strategy of 'Kangjia Baidian + Xinfei Electric'. Promote the capitalization of Xinfei at the right time. '
 Zhang Zhongjun, the general manager of the white goods business of Konka Group, became the chairman of Xinfei Electric
 Meng Honggang, Vice Chairman of Xinfei Electric
 Lu Jian, general manager of Xinfei Electric Appliance, introduced the staged achievements and planning of Konka's new flight from the three directions of revitalizing talents, revitalizing products and revitalizing channels.
 Xinfei Production Launch Ceremony
 Xinfei Electric Appliance Production Line Interior
 Xinfei Electric announced its strategic development goals and plans for the next three years. In terms of production, it exceeded 4 million units in 2020 and returned to the first-line brand camp.
 Xinfei opened the door refrigerator. Konka Group combined with the specific situation of Xinfei, researched and formulated short, medium and long-term product development plans: In the short term, 21 refrigerators will be revitalized, and business operations will begin in September.
 New fly multi-door refrigerator. The layout of Xinfei products will be based on intelligence, health and material connection.
 In the next three years, Xinfei will invest more than 100 million yuan in product research and development, and strive to achieve the first-class level of domestic products through two years of continuous investment.
 Xinfei freezer products
 It is reported that Konka will focus on promoting the intelligent transformation and upgrading of Xinfei production, and the production capacity transformation and new construction will invest no less than 500 million yuan in the next three years.
 Busy production line
 In terms of employee employment, Xinfei Electric plans to recruit about 2,800 local personnel in the next three years, including 600 management, R&D and sales personnel, and about 2,200 production system management and frontline personnel.
 Busy production line
 Packed new flying refrigerator
 Xinfei employees took a group photo on the production line. |
