In the first half of 2018, affected by the real estate control policy, the growth rate of the domestic water heater market has been greatly narrowed. According to the statistics of Zhongyikang, the water heater market achieved sales of about 33.1 billion yuan in January-June, up 4.8% year-on-year; The retail volume was 19.03 million units, a year-on-year increase of -0.4%.
Under this circumstance, Gemeiqi, a representative of the professional brand of water heaters, chose to hold the 2018 Global New Product Experience Conference and Annual Marketing Conference on August 27th on the eve of the peak season. At the meeting, Gemeiqi officially released the G6 electric water heater. , XH8 zero cold water gas water heaters and other new products, and launched a new development strategy from super single product to super brand.
On August 27th, Gemeiqi held a 'washing and taking a good bath' 2018 global new product experience meeting and annual marketing conference
Ge Meiqi President He Maocai
He Maoqi, president of Gemeiqi, said in his speech that Gemeiqi has been adhering to the three development concepts for 18 years. First, only high-end smart water heaters; second, always adhering to the product concept of quality first; First-line hot water brand, professional brand, high-end brand and century-old brand efforts.
In fact, as explained in the theme of this conference, 'washing and taking a good bath', Gemeiqi hopes to create a brand-out product through technological innovation, all around the consumer experience and comfort, and further enhance the brand's popularity and Reputation, and thus to the consumer brand.
Pan Shengliang, general manager of Gemeiqi domestic marketing, said: 'At present, the water heater market is under downward pressure, but there is still a lot of market space to be tapped, especially in the 3, 4 and 5 market, which contains large demand for hot water. In the case of Meiqi, if we want to seize more market share and carry out the transformation and upgrading of the brand, we must give full play to the professional advantages in the field of water heaters for 18 years, and focus on the field of high-end smart water heaters to cater to the younger generation of consumption upgrades. User needs. '
Pan Shengliang, General Manager of Gemeiqi Domestic Marketing Center
It is understood that this time, Gemeiqi has launched 13 new smart products including electric water heaters, gas water heaters, air energy and wall-hung boilers, including RF remote control, water supply and power failure, double pipe speed heat, water purification cycle, etc. The electric water heater G6 with many functions as one, and the gas water heater XH8 with constant temperature and zero cold water with carbon monoxide warning and magnetized water technology function. Pan Shengliang said: 'We will be original design, technical innovation, functional integration and quality materials and intelligent experience. The core value points are integrated into these core products, making the water heater no longer a rigid device, but a cool toy that consumers can enjoy at any time.
Gemeiqi released the latest electric water heater products
Gemeiqi released zero cold water gas water heater
At the same time, Gemeiqi also announced a new SI system, hoping to build a 1+N ecological structure through the transformation of terminal upgrades, the creation of high-quality terminal outlets, and the momentum of sales.
Among them, '1' refers to the urban experience store of Gemeiqi's key layout, which will serve as a comprehensive operation function of brand output, experience marketing and scene experience. According to reports, this year Gemeiqi plans to promote more than 20 The 120m2 terminal experience store, when these city experience stores will become the window of the Gemeiqi brand output, experience the interactive marketing scene. The 'N' represents the various terminals attached to the city experience store. The general name of all outlets, such as standard stores, brand counters, etc. In this regard, Gemeiqi will continue to increase the support for the terminal, on the one hand to give the city experience store a substantial renovation subsidy, while in the three four five The market is engaged in various forms of outdoor advertising, escorting brands and sales.
