Not long ago, Xiaomi Group handed over the first financial report after listing: Total revenue of the first half of 2018 was 79.648 billion yuan, net profit was 3.816 billion yuan, up 75.4% and 62.2% respectively, including total revenue in the second quarter. 45.236 billion yuan, net profit of 2.17 billion yuan, an increase of 68.3% and 25.1%.
Lei Jun
For this transcript, Xiaomi CEO Zhou said that 'performance meets internal expectations and exceeds market expectations'. The implication is that the market underestimates the potential of Xiaomi, and Xiaomi has a clearer understanding of its own strength, which is beyond expectations. The transcript, for the interior of Xiaomi, is just a normal play.
In fact, many people do underestimate the potential of Xiaomi.
At present, Xiaomi has maintained the top five in the smartphone market in 25 countries and regions around the world, and its overseas Internet business has also developed rapidly. The latest data shows that MIUI has reached 207 million monthly active users, covering 220 countries and regions. , supports 75 different languages worldwide.
General Manager of MIUI Ecological Content, Dr. Qiu Ruiheng
Among them, Mi App Store is one of the core products of Xiaomi's overseas Internet strategy. According to MIUI's general manager of ecological content, Dr. Qiu Ruiheng, Mi App Store officially launched in the Indian market in August 2017, as of August this year. The cumulative distribution of Mi App Store has exceeded 3.2 billion, and the number of monthly active users in the year has increased by nearly 10 times.
In addition to the Indian market, in the first half of this year, Xiaomi also launched Mi App Store in Indonesia and Russia, and has formed scales in Southeast Asia, South Asia and the Far East, and is rapidly entering Europe. The future Mi App Store will open more resources. Help Chinese developers to go to the sea, such as editorial recommendations, gold medals, installed essentials, banner recommendations, etc.
After the surge in MIUI users, the advertising revenue surged. In the second quarter of 2018, Xiaomi Group's Internet service revenue increased by 63.3% year-on-year to 4 billion yuan. On average, each MIUI user contributed 19 yuan to Xiaomi. income.
It is worth mentioning that traffic is an important part of MIUI's going to sea. MIUI commercials will also fully serve the sea business. Ms. Liu Wei, the overseas product director of MIUI Commercial Products Division, summarized the MIUI commercial advertising platform into three weapons: 1. Support more Marketing objectives, comprehensively improve the effectiveness of the delivery. 2. The full media matrix is open, providing a large number of commercial resources. 3. Precision marketing, based on Xiaomi big data, providing accurate crowd portraits and user updates.
Ms. Liu Wei, Director of Overseas Products, MIUI Commercial Products Division
Xiaomi's commercial advertising platform has experienced four years of accumulation. The commercialization level is mature for the vendor's liquidation model, including some vendor-specific scenarios. Xiaomi hopes to open up ecological resources, data, systems and product matrices from this year. Comprehensive service to the sea business.
In addition, MI Push is also one of the important products for overseas layout. Mi Push's domestic business began in 2013 and has been deployed overseas since 2016. Currently, it has achieved one-time access and global reach. In the past year, overseas Mi Push The number of active users continues to grow. Currently, there are more than 200 million monthly active devices, covering more than 200 countries and regions around the world. In addition, Mi Push supports all Android mobile phone brands and iPhone unified access. The delivery rate of overseas Mi Push is in full Android. 70%-90% on the platform.
The game is also the highlight of all major platforms, Xiaomi is no exception. Xiaomi will launch online game intermodal platform in September this year. Game developers can manage their games more easily through the backstage of Xiaomi, including seeing the synthesis of each game. Data. In addition to games, Xiaomi's overseas payments have been launched in the Indian and Indonesian markets, and access to full platform payment capabilities.
The journey of Xiaomi is the sea of stars.
to sum up:
Xiaomi Group has achieved certain results in overseas expansion, and various businesses have achieved very good results overseas. The author believes that Chinese technology companies represented by Xiaomi have integrated resources to serve more developers in the sea through the advantages of hardware first. This is a very good thing for the industry.
