On August 29, Gome Retail Holdings Co., Ltd. (hereinafter referred to as 'Gome', 00493.HK) released its first half of 2018 performance report (hereinafter referred to as 'financial report'). During the reporting period, Gome's overall GMV reached RMB 70.9 billion. Compared with the same period of last year, the platform GMV reached RMB 26.9 billion, a year-on-year increase of 67%. Among them, the mobile terminal GMV was 53% and the shared retail GMV reached RMB 2.6 billion, showing a good development momentum; the comprehensive gross profit margin was 17.3%. Operating capacity continues to lead.
In addition, in the first half of the year, the total number of Gome stores in the country has reached 1,867. The channel sinking has achieved remarkable results, and the total number of county stores has expanded to 283. It is expected that the total number of stores in Xinkai County will reach 800 by the end of the year.
At the same time, Gome's service business orders increased significantly. The financial report shows that Gome's overall GMV increased by 125% in the first half of the year, and monthly orders increased by 287% year-on-year. The server business has become a new interest growth point for Gome.
In 2017, Gome announced that it has entered the 10 trillion 'home·life' market from the home appliance market, technology-driven people, goods, and field reconstruction, to service providers, and comprehensively improve the quality of life of users from the perspective of goods and services. According to the data situation, under the strategic blueprint of 'social + business + sharing', relying on the shared retail model, Gome has gradually transformed from commodity management to user management.
Comprehensively promote the 'three new' strategic transformation speed
In the first half of this year, Gome proposed the 'three new' initiative of 'new business, new market, new technology', and accelerated the comprehensive implementation of the 'home·life' strategy based on the shared retail model.
In terms of new business, Gome has built a comprehensive experience hall with the 'Home Appliances Pavilion + Home Improvement Hall + Home System + Scene Supermarket' as the core, and extended to the platform business of Xiaomei Internet Cafe, VR Cinema and Gome E-sports, and added ' Cabinet electric one, 'HVAC, central air conditioning', 'home improvement cabinet', 'kitchen space' and other services. It is understood that in the first half of 2018 home improvement business has settled in 106 stores, HVAC / central air conditioning business in the country more than 100 The store has created an independent area or exhibition area, with sales up 40% year-on-year.
Shanghai's comfortable home experience museum project
In terms of new markets, in addition to continuing to focus on developing comprehensive experience stores in first- and second-tier cities, Gome will focus on the 'Spark Program' and provide a fast, comprehensive, high-quality layout of county-level stores in all three- to six-tier cities through a full range of empowerment. In 2000, it reached 2,000 stores. The financial report shows that as of the end of the second quarter of this year, the growth rate of Gome's county stores increased by 36.7% compared with the end of the first quarter. In addition, as the new force that contributed RMB 2.6 billion in the first half of the year, socializing Under the background of the rise of e-commerce, Meidian will continue to focus on the social blueprint of 'social + business + sharing', using social sharing as a tool to seek to build an Internet fission system, transform social traffic into sales, and thus become a new profit for Gome. Growth point.
In terms of new technologies, the establishment of Gome's data in the middle of Taiwan has enabled the collection of consumer store trajectory data, opened up online and offline data sources, enriched the Gome big data system, and made user portraits more accurate, and then closely followed the market hotspots, including differences. Chemical, net red, exotic products, carefully selected goods, rich online and offline SKU, improve store conversion rate. In addition, the new technology also includes artificial intelligence, IoT, cloud computing and other technical means. It is understood that Gome has passed IoT IoT technology links home appliances to form a cross-brand category of interoperability, providing users with a systematic set of smart home life solutions.
Service business profit continues to increase into a new profit growth pole
The financial report shows that in the first half of 2018, the overall GMV of Gome was up 125% year-on-year, and the monthly order volume increased by 287%. Currently, Gome Stewards covers installation, maintenance, cleaning, recycling and other service measures to form service standardization and productization. Since the announcement of entering the 10 trillion 'home·life' track in November last year, Gome has repositioned itself in the role of 'service provider', and has launched the '10-free' for 'air-conditioning installation'. 'Special service items, etc.'
The iteration of technology has further enhanced the service efficiency and quality of Gome. During this year's Gome's '818 Purchasing Festival', Gome announced that it has officially put into use the robot 'unmanned warehouse' AGV robotic warehouse in Guangzhou and Tianjin. It is 360 pieces/hour, and the picking accuracy rate is 99.99%. From receiving orders to picking out the goods, it takes no more than 6 minutes. At the same time, Gome's sail plan realizes visualization, commentable online customer service, consumers can grasp logistics at any time. The situation, and according to the quality of service to score, as of now, the Gome rating platform has reached 99.3%.
Gome AGV robot warehouse is online, and the efficiency of picking is greatly improved.
Good logistics equipment has also become the basis for Gome to continue to work on the service side. It is understood that Gome currently has a warehouse area of 3 million square meters, and plans to add 2 million square meters of warehouse space in the future. There is basically no blind spot in the logistics network coverage. The coverage rate of the sinking market can reach 95%, the number of logistics reached 2,536, the next day reached 5,321, and the number of townships and towns reached 37,322 regularly, meeting the needs of warehousing and logistics services of consumers in different regions.
Wang Junzhou, president of Gome Retail, pointed out that the substantial growth of the Group's GMV in the first half of the year confirmed the forward-looking nature of the Gome's march into the 'home and life' track, and also indicates that we still have a long way to go in the future. 'Three New' as the established In the direction, Gome will integrate all the resources of the Group, create online and offline integrated services, and provide customers with a full range of consumer experiences in a shared retail model, making services a reason for consumers to choose Gome.
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!
