On August 31, IFA2018 will be held in Berlin, Germany. As the exhibition time approaches, recent exhibitors are also constantly coming out with new news. According to the news, Skyworth will have a purchase of German Metz TV this year. Action, but did not disclose the specific situation.
Made in Germany has always represented high use value and high technology content in the eyes of consumers. Germany was once one of the birthplaces of TV sets. Metz TVs pay attention to rigorous scientific research attitudes, pursuing new technologies and retaining their German craft traditions. Japanese and Korean brands, Metz TV has German design, made in Germany, beautiful flicker-free 3D display technology, super-class hearing effect and other four advantages. Metz TV retail price is 1,300 euros, higher than Samsung, LG retail average price, was The industry is called 'luxury TV set'.
In 2015, Skyworth acquired German Metz TV, which has been digested and absorbed in recent years. Skyworth not only absorbs Metz's technology, but also exports its own advantages to Metz, such as introducing OLED display technology to Meiz, and launching Novum series OLED TV. , Wallpaper series OLED TV, making it renewed youth.
Metz was founded in 1938, and by 2018 this year, it is the 80th anniversary of the establishment of Metz. For the tradition of our country, this integer anniversary often makes great changes. I don’t know what Skyworth will make this time. Initiatives? New strategic products? New brand connotations? New sales strategies? New overseas mergers and acquisitions? In last year IFA, Skyworth has already made an action on the product, introducing wallpaper OLED TV to Metz, then this year may be In addition to the products, there will be some adjustments in the brand. After all, the brand image of Metz has always been a luxury, the most high-end, if some adjustments may attract more young users.
After a few days, we will be able to unveil the answer at the IFA exhibition, wait for the new answer to see Metz TV, and see the new move of Skyworth Group to explore overseas markets.
