Recently, a car repair shop owner told me: The current car repair business is getting harder and harder. Many people may not understand why the number of cars is increasing, but the car repair business is difficult to do? Today from four I will analyze it for you.
First, from the perspective of operating costs
Everyone knows that with the acceleration of urbanization, urban land has become tense. Of course, this also means an increase in urban land rents. On the other hand, because many auto repair shops occupy a large area, the rental cost is also It is doubling. Of course, some people may say that you can choose a suburb with a lower rent. This idea is not wrong, but the car repair has a large connection with the traffic flow, no traffic flow, let alone maintenance. In addition, employment Cost, rising material costs will also lead to rising operating costs, making car repair business difficult.
Second, from the perspective of market competition
In the past, there may be several repair shops in the urban area, but now they are all three or five groups, even a street-style repair shop, which means that the industry competition has become more intense, making the car repair business more and more difficult. In addition, there are vicious competitions in some repair shops, which not only weakens the room for both sides to rise, but also makes the industry rules even more unsatisfactory. It is more and more difficult to repair business.
Third, analysis from the perspective of automotive services
Today's auto 4S stores, in order to attract users, provide a wide range of services, even up to several years of basic maintenance services, some 4S stores will also provide on-site repair services. With the improvement of 4S shop repair services, will further Increasing the pressure on auto repair shops makes it harder and harder to do business.
Fourth, analysis from the user level
Mainly reflected in two aspects, first, many users nowadays like to take the repair shop for comparison, never consider the effect after the repair or parts, only care about the price. Second, there are some users who like to give the maintenance master' Guidance', obviously there is a problem with this part, so the maintenance master has to inspect another part. Therefore, the incomprehension from the user makes the maintenance business more and more difficult.
In fact, for the auto industry repair shop, what needs to be done is to improve their own services, and not to go to vicious competition and price war. For car users, I also hope to understand the maintenance master.
