Smart, stylish, and convenient small household appliances have become the new darling of the home appliance market. At one time, the scenery is infinite. However, it must be said that with the rapid development of the industry, many problems and hidden worries have gradually emerged, especially after-sales service needs to be upgraded.
With the maturity of the domestic consumer market and the continuous improvement of people's living standards, small household appliances have become an indispensable household appliance for many families. At the same time, after the 1980s, 90s gradually became the mainstay of household appliance consumption, and the concept of consumption is also becoming younger and smarter. Fashion, convenient small appliances are the new darling of the home appliance market, and the scenery is endless.
However, it must be said that for domestic small household electrical appliance enterprises, the market development is not mature, and all the mud and sand are in the process. In the previous inspections of the industrial and commercial departments, the quality problems of small household electrical appliances are endless. Compared with the frequent quality problems of small household appliances, The lack of maintenance services after the problem is a common problem for small household electrical appliance enterprises. Compared with the mature after-sales maintenance system of the household electrical system, many small household electrical appliance enterprises are even a blank paper in the after-sales service, and the maintenance service lags behind the small household electrical appliance industry. development of.
It’s a pity to abandon it, when is it difficult to get out of repair?
'Repairing is worse than buying' becomes the consistent attitude of consumers to products. The appearance of this situation is related to the characteristics of small household appliances. Small appliances are convenient, small and favored by many consumers, because the products are cheap, light and convenient. Easy to buy, so that consumers will choose to buy new products after the product fails, instead of contacting the manufacturer for product maintenance. tens of dollars of electric fans, maintenance costs can even buy new fans. Many consumers call the small appliances as 'once Sex' home appliances. Although it is a joke, it reflects the current chaotic situation of small appliances after sale, and also lights up the 'warning lights' for the future market of small appliances.
In fact, many small home appliance brands regard the after-sales service as a chicken rib. They can't give up and don't want to invest more resources. Brands are struggling in such a dilemma, exhausting energy, and the result is that users enjoy it. Not complaining and dissatisfied with professional and thoughtful service; Brands are also distressed and helpless because of the imperfect after-sales service system and the impact on brand promotion.
Where is the new after-sales service for small household appliances?
In the demand for small household appliances, the after-sales service is high, and there are three reasons for summing up the reasons:
First, there is insufficient laying of offline maintenance outlets, and the skills support of the masters is insufficient. Second, the supervision of outsourced maintenance outlets is difficult, and the phenomenon of unreasonable charges is serious;
Third, there are many models of small household electrical appliances, and it is often difficult to find uniform spare parts.
At present, many powerful small household appliance manufacturers have gradually realized the important position of after-sales service in the development strategy of the enterprise. Many responsible enterprises actively explore new ways in this respect, such as the small small household appliances, relying on their establishment in the local direct Advantages of the marketing center, self-built after-sales service outlets, and through the local marketing center to directly conduct unified technical training for the service outlets, effectively improving the after-sales quality. Super-sales proposed a 'new after-sales' model, with the integration of Internet resources Ways to solve the post-sales dilemma of the brand. In the after-sales process for the home appliance industry systematization, controllable, the transformation of each node empowerment, for the small appliances after the sale also proposed a new way. And the puppy electrical appliances have another way, launched The 'central maintenance' mode, which uses the central warehouse as the maintenance center and the third-party express as the network, realizes the repaired products from the user to the central repair center for repair, and then delivers the reverse logistics process to the user twice. Easy maintenance, worthy of research, learning, and learning from small household appliances companies.
For small household electrical appliance enterprises, if they want to have stronger competitiveness in the future, they must provide perfect after-sales service guarantee. Although they will face many difficulties, but do not establish a perfect network, small household electrical appliance enterprises will be eliminated by the consumer market. Currently, The third-party after-sales service company in the market is a good buffering channel, but the small household electrical appliance enterprise is the foundation for strengthening its own brand after self-construction and sales. As a small household electrical appliance enterprise, it is important to improve its service capability on the road of professional management. One step, at the same time, is also an important part of comprehensively improving the comprehensive competitiveness of small household electrical appliance enterprises.