In today's new economic normal, most of the high-speed development industries have begun to mature. In the past, the Chinese market was large enough. The biggest investment opportunities came from the rapid growth of small companies, but now the opportunities for small and beautiful are greatly reduced. The oligarchy of the strong and strong, the era of oligarchy has begun, and the room for appreciation for the civilian enterprises has been very small. The profits of the oligopolistic companies with a market value of hundreds of billions are faster, but of course we LED display The same is true of the industry.
Today, with the rapid development of market globalization, professional analysts believe that a strong basis for supporting the oligarchic argument is that not only China, but also overseas markets are giants in the carnival. LED display In terms of the industry, their eyes have long been stuck in the domestic market, but with the opening of overseas markets, they have stepped into the broader international market step by step. In addition, with the fierce competition in the market, the production and operation methods of enterprises have occurred. Great changes, the oligarchy's tentacles extend to the upstream and downstream of the industry, thereby gaining profits in the entire industry chain, achieving better-than-expected growth in performance, and the winner's law is becoming more apparent. This is particularly evident in recent years. , are all screen manufacturers in the industry to optimize the performance of the industry chain to seize the market.
It is also obvious from the growth of the industry's screen enterprise performance that the current leading companies' performance growth is clear and continuous. On the contrary, some small and medium-sized companies' transcripts make people feel miserable. Of course, this is also after the industry matures. High-quality resources are moving closer to leading enterprises. In the era of winners, the leading position of leading enterprises is difficult to break. Now LED display The screen industry is not at the beginning, there are many opportunities for counterattacks, especially with the further upgrading of the industry and the return of market product quality. Leading companies in the industry have begun to turn their attention to the mid-market. Under this trend, How do small and medium-sized enterprises survive and develop into the most concerned issue in the industry.
Even if the oligarchic era is determined, it does not mean that SMEs have no hope at all. There are also many growing oligarchs in the market. The current LED display market, transparent screens (advertising machines) with innovative and other advantages, ice screens, Yuping, masonry screens, double-sided poster screens, etc. have begun to be favored by different markets. On the other hand, small and medium-sized enterprises can start from the sub-areas that the leading enterprises can't take care of, specializing in one or several kinds of development of new categories. The 'small and beautiful' route, abandoning the price war, taking the difference strategy and winning.
Large enterprise big brand means strong strength, large production capacity and comprehensive products. It also means lack of individualization and segmentation of products. If you can't do the first, you will be the only one. The future differentiation strategy is the inevitable choice for many SMEs. The products of big brands are of course the first choice for high-end customers. However, if they can be differentiated, they can open a distance with big brands in a certain way, and they can also have a foothold in the fierce competition. The road to acquisition is not a double-best road. Whether it is 'oliggo' or 'small and beautiful'. In general, the first half of the current LED display industry has achieved the market size and breadth of growth. Now that we are in a critical turning point, the next half, it is important not only to rely on the breadth of the end market expansion, but also to increase the number of services and user experience.
