According to the data of Zhongyikang's 33rd week, the online market of water heaters fell by 2% year-on-year. For the first time this year, the decline trend showed that the top ten brands in the market share fell by half year-on-year, while Haier water heaters rose by 58.9% against the trend and continued to maintain their share. the first.
Zuo Yanzhen, general manager of Zhongyikang Brand Center once said: 'In 2018, the domestic water heater market has undergone a fundamental change. As an industry with a high correlation with real estate, it is in the downtrend of real estate, which led to an increase in the water heater market in the first half of this year. The price has narrowed sharply. At the stratified level, the first- and second-tier markets have experienced a more serious decline. 'Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said at the 2018 China Water Heater Industry Summit: 'One, secondary market, with The level of household consumption has been continuously improved, and the water heater market has a tendency to shift from popular consumption to comfortable consumption.
With the popularity of water heaters, healthy bathing has become a new and comfortable demand for users. In response to the pain points such as poor water quality in the water heaters in the home, Haier has carried out on-site cleaning of baths, showers and other interactive health bath activities. To demonstrate to the user that 'powder water becomes clear water, except for residual chlorine', 'no scaling on the beaker wall' and other water purification experiments. In Jining, 4 households of 5 households who have just come to the door have upgraded the water washing water heater, the latest home cleaning in Changchun 5 All households upgraded to clean water.
In the single-in-one management mode, Haier's emphasis on user needs is not only reflected in the best experience brought by the marketing end, but also reflected in the user interaction before the product goes on the market. The water washing water heater is the Haier interactive user demand. The result. Mr. Liu from Zhengzhou, Henan Province experienced such a troublesome thing. The water in the water heater at home was stinking after a week of travel. Haier developed the first water washing water heater after interacting with the needs of 300,000 users, through live water and antibacterial. The function avoids the formation of stagnant water at the bottom of the water heater, so that the freshness of the bath water reaches 97%. After the product is launched, the Haier water heater continuously interacts with the user's needs, iteratively removes residual chlorine, inhibits scale and other functions, and brings the user the best bathing experience.
In the view of the general manager of Zhongyikang Times Brand Center, Zuo Yanzhen: 'The future water heater market will enter the stage of quality competition. Product upgrade and service upgrade are equally important. ' Haier water heater launched '0 yuan installation from August 1st to September 30th. , sincerely arrived at home's service activities. 0 yuan installation services cover nearly 100 hot products, breaking the industry after-sales installation chaos, open the service revolution of the water heater industry.
At the launch of the Tmall 2018 Global Consumer Electronics Trends on August 28th, Haier released a zero-cold water gas water heater that is hot and hot, and a thin, instant hot water heater, Tianmu MINI, bid farewell to the previous generation of water heaters, bring The user has a better bathing experience. Recently, the Haier Hot Water Festival was launched nationwide. Customized water solutions such as clean water, soft water and hot water can meet the diversified upgrade needs of users. At the same time, Haier launched a net water washing user interaction activity in the country. , make an appointment to the user's home to clean the shower free of charge, pay attention to the health hazards caused by residual chlorine, bacteria, scale, etc., interactive user experience, sterile, tasteless and clean water bath.