After changing the strong momentum of the past few years, the kitchen electricity market has turned sharply this year. From January 2018, the overall negative growth rate of nearly 5%. According to the calculation data of Zhongyikang, the retail sales of China's kitchen electricity market in the first half of the year fell by 0.5% compared with the same period of last year. The retail sales of range hoods, gas stoves and disinfection cabinets fell by 3.8%, 1.6% and 13% respectively. At the same time, Casa Di's high-end kitchen appliances grew against the trend, with cumulative growth from January to July 2018. Up to 224%.
The industry's overall cold-selling Casa Di kitchen upgrade service model received 140,000 orders in the case of the kitchen appliance industry, the high-end kitchen appliances are favored by users. Mr. Liu of Tangshan has recently become the high-end kitchen appliance of Casa Di The user has only one transaction amount of 140,000 yuan, including the oven, steamer, stove, hood, disinfection cabinet, etc. One of the reasons is that the 'warm box action' launched by Casa Di Kitchen has dispelled him. Concerning the operation of kitchen appliances, on the other hand, the kitchen appliances have brought a new cooking experience to Mr. Liu.
When the user purchases the oven in a complete set, it is particularly easy to be unfamiliar with the product, resulting in improper operation. The 'Warmbox Action' launched by Casa Di Kitchen has solved the above problems for the user. Mr. Liu purchased the Casa Di Kitchen After the product, you can make a reservation for the chef to come to the door. The chef can guide Mr. Liu on how to operate, and make food together, excluding Mr. Liu's care.
While enjoying the 'warm box action' to bring convenience, the whole set of high-end kitchen appliances of Casa Di also brought more surprises to Mr. Liu. When cooking, frying, it produces a lot of fumes, Casa Di wind kinetic energy hood is the first The dual-boost technology absorbs quickly and is strong enough to quickly drain the kitchen fumes; the three-burner cooker allows him and his family to cook at the same time, improving cooking efficiency; when he wants to grill steak or dessert, the steam can be oven Give 'moisturizing' while baking, ensure that the steaks are fresh and juicy, and the desserts are soft and delicious. It is reported that during the 2018 China Kitchen Summit Forum, this oven was once known as the '2018 China Oven Industry Health Star' .
In the industry as a whole, the cold-cabined kitchen appliances upgrade service model received 140,000 orders. In fact, from the fundamental needs of high-end users, the global kitchen power market is far from being effectively exploited. This piece of 'blue sea' is a high-end kitchen appliance. If the user Buy A brand hood, B brand stove, C brand oven, the overall kitchen decoration style will not be unified; At the same time, different brands will produce different services, the service is not uniform directly leads to users time-consuming, laborious.
Casa Di high-end kitchen appliances 3 'one-stop' solutions, solve the user's entire process from the purchase, installation to after-sales service needs. Under the guidance of the 'personal single-in-one' mode, Casa Di insisted User demand drives technological innovation and service upgrades, and constantly upgrades the user's kitchen life experience.