On August 28th, Tmall announced at the 2018 Global Consumer Electronics Trends Conference that it would join forces with Sesame Credit to launch the 'First Enjoy and Pay After' program in the home appliance industry. Users with a Sesame Credit score of 700 or above can try it for 30 days. Payment. At the press conference, nearly 70 models of 2018 global home appliance trends were unveiled. Nearly 50 first-line brands will be connected to the 'first enjoy and pay' plan. The well-known home appliance brand TCL air conditioners will be added to the three air-conditioners. Pay 'plan.
TCL Air Conditioner and Tmall Open the 'First Enjoy After Pay' Plan
TCL air conditioner three products joined the 'first enjoy post pay' plan
It is reported that TCL air conditioning's sheet metal XS series, sixth sense + XQ series, small cyclone cabinet series three products joined the 'first enjoy paying' plan. TCL air conditioning flow gold XS series with ultra high frequency start, 30 seconds cold , 60-second warm room high-efficiency cooling and thermal performance, refreshing on call; with carpet-type wide-area air supply, intelligent dual control, soft and humid cooling, first-class frequency conversion and high energy efficiency, support for mobile phone interconnection and many other features.
TCL air conditioning sheet metal XS series
The 6th sense + XQ series has a sleek curve design with classic white, the feeling of first sight. With high-quality compressor to improve heat transfer efficiency, energy efficiency is better than national standards, cost-effective. Carpet wide-area air supply And a four-passive design for a comfortable air feel and a quiet environment.
TCL air conditioner sixth sense + XQ series
The small cool air cabinet series adopts a round and vertical design, featuring 'small body and large energy', covering an area of only 0.136 square meters, but with a large outlet of 910 mm x 140 mm; APF secondary energy efficiency, saving electricity can be seen 30 seconds cold cooling, 60 seconds warm room efficient cooling performance. In addition, the running mute effect is good, support mobile phone interconnection and self-cleaning function.
TCL air conditioning small bright wind machine MC series
In recent years, with the trend of intelligent air conditioning, TCL air conditioners have been fully intelligent. As one of the main channels of TCL air conditioners, joining Tmall's 'first enjoy and pay' plan, more users can experience the intelligentization of TCL air conditioners. Charm.
'First enjoy and pay' to accelerate the arrival of intelligent products
With the rapid spread of the Internet in recent years, smart home, Internet of Things will be the future breakthrough of the home appliance industry, home appliances will be connected to the smart home system, product intelligence will be one of the future trends. To adapt to the tide of consumption upgrade TCL air conditioners propose a strategy of 'leading air conditioners into a new era of intelligence'. The air-conditioning products of the company are basically intelligent. The three air conditioners that have joined the Tmall 'first enjoy and pay' plan are also the products of the intelligent boutique strategy.
TCL air-conditioning products are industry-leading in terms of function, performance, comfort, health and intelligence. They also have the advantage that traditional air conditioners can't match, but in the face of innovative products, users often have questions or confusion about the products. TCL air-conditioning will solve these problems completely with the help of Tmall 'first enjoy and pay'.
Intelligent home appliances have become a trend, 'first enjoy paying' will accelerate the incubation of new categories of home appliances, reducing the threshold for new species to enter life. Tmall Consumer Electronics Division, the general manager of the electricity company, said that will continue to lead consumers Lifestyle, innovative consumption patterns, promote the Internet of Things (IoT), the popularization of smart goods, and promote the popularization of Chinese households.
Hand in hand for nine years, TCL air conditioning deep ploughing Tmall platform
As the largest platform for e-commerce consumption, Tmall not only has the largest number of global partners and commodities, but also has the largest number of young consumer groups. The crowd and consumer scenes make Tmall an important position in the electronic consumer industry. And Yu. TCL air conditioning is to value the advantages of Tmall in word of mouth, service, user base, and hand together Tmall will bring more TCL air conditioning products to consumers.
Since TCL air-conditioning stayed in Tmall in 2009, TCL air-conditioning and Tmall have been together for 9 years. In these 9 years, TCL air-conditioning sales have grown by leaps and bounds, achieving a favorable situation of simultaneous online and offline growth. TCL became the first village to break through 100 million enterprises; 2017 TCL & Tmall Super Brand Day introduced Ma Tianyu live broadcast, together to create TCL exclusive shopping channel, attract more young users.
Relying on Tmall's huge consumption data advantage, TCL air-conditioning analyzes the needs of consumers, not only proposes to return air-conditioner to the essence, launches intelligent boutique air-conditioning, but also uses Tmall platform to realize the shortest and fastest shopping path from product to user. With the advantage of e-commerce, catering to the new trend of online sales, TCL air-conditioning is steadily driven by the Group's 'double+' strategy, realizing the intelligent layout of the entire process from research and development to service, firmly occupying the commanding heights of air-conditioning intelligent.
In 2018, TCL air conditioners will challenge the production and sales of 12 million sets. With the deepening cooperation between TCL air conditioners and Tmall, TCL air conditioners rely on Tmall's big data advantages to gain insight into consumer needs and combine advanced R&D and manufacturing capabilities for the future. In three years, the foundation of the leap from 10 million to 15 million sets has been laid.