On August 28, Xinkai Electric officially resumed production after Konka Group took over two months. At the launching ceremony of Xinfei Electric Appliances held in the morning, Xinguo Municipal Party Committee Secretary Zhang Guowei, Mayor Wang Dengxi and Xinxiang City Government The head of the department, Zhou Bin, the president of Konka Group, and other executives, the new management team of Xinfei Electric, and the core suppliers of Xinfei Electric, dealers and nearly 100 media in the country, witnessed the rebirth of Xinfei Electric. The whole Xinfei electrical plant area is full of lively weather. Zhou Bin made a clear statement in his speech, Xinfei reorganization work 'can only succeed, can't fail'.
Xinfei Electric Appliance Production Launch Ceremony
Konka takes over
Since it was forced to suspend production due to business difficulties in November last year, in addition to the short-lived resumption of production in February this year, the suspension of production of Xinfei Electric has been fermented for half a year.
On June 29, Konka Group acquired Xinfeisan Company (Henan Xinfei Electric Appliance Co., Ltd., Henan Xinfei Household Appliances Co., Ltd., Henan Xinfei Refrigeration Appliance Co., Ltd. 100%) for a bid price of 455 million yuan. So far, Xinfei’s There is a turning point in fate.
At the beginning of July, Konka Group and Xinxiang Municipal Government held a strategic cooperation signing ceremony, and reached a consensus that Xinfei Electric continued to take root in Xinxiang and promote the all-round upgrade of Xinfei brand. In mid-July, Konka White Power Strategy Conference was held, clear The operation idea of 'Kangjia Baidian + Xinfei Electric' dual-brand synergy development; in late July, Konka Baidian and Xinfei Electric's management completed the work handover; in early August, it gradually promoted the re-planning of Xinfei Electric's production office space. With reasonable layout, the completion of the business license change, and the production plan scheduling and organizational restructuring, etc.; in the middle and late August, the renovation of the plant building, the maintenance of production equipment and the coordination of production line personnel were initiated. , prepared for the production start-up ceremony in advance.
In the face of a new flight to resume production, Lu Jian, general manager of Xinfei Electric, was quite impressed. He said that from the bidding down, to the equity transfer, to the official start, the new flying people are embracing the future with a new attitude, 60 days and nights, no rest. , only work. 'As a new flying man, we have no choice but to hurry, do our best, overcome all difficulties, fight for one day earlier, one hour earlier, fully resume production, let Xinfei Electric get on the right track, let Xinfei brand Rejuvenate. '
Lu Fei, general manager of Xinfei Electric
Zhou Bin said that the start of resumption of production for the new flight is a strategic and important event for Konka. It not only marks the new launch of the new flight, but also shows that Konka has made an important contribution to the industrial layout. step.
Zhou Jia, President of Konka Group
Xindeng Mayor Wang Dengxi said that the launch of Xinfei Company has marked a new step in the journey of the second venture. This is not only a major event for Xinfei Company, but also a new social and social development in Xinxiang. a happy event.
Xinxiang Mayor Wang Dengxi
Konka Fueng Xinfei Electric Appliances Blows 'Assembly Number'
In the preparation for the resumption of production of Xinfei, Konka Group has gradually started to revolve around the direction of 'comprehensive revitalization and planning the future'. In terms of revitalization, Konka focuses on the three directions of revitalizing talents, revitalizing products and revitalizing channels.
After completing the handover with the original Xinfei Electrical Appliances management team, Konka quickly established a new management team, with Zhang Zhongjun, the head of the white goods business of Konka Group, as the chairman of the board; and the former vice president of the Multimedia Business Division of the former Konka Group, and owns Lv Jian, a 13-year working experience in the white electricity industry, took the position of general manager; Han Wenyue, a polymer material expert, was the deputy general manager in charge of the manufacturing system; Liu Bin, who was responsible for the sales of Konka white electricity, served as the deputy general manager in charge of the sales of Xinfei; Feng Wenqin, head of the white goods business of Konka Group, served as the financial controller of Xinfei. At the same time, Konka also activated the backbone personnel of the original Xinfei Electric Appliance. Among them, Yang Qinhe, the former chairman of Xinfeifei Labor Union, served as the deputy general manager of the administrative work; Zhang Hongwei, head of the R&D department, is the new company R&D director.
In Lv Jian's view, products are the foundation of enterprise development and the foothold of brand promotion. To this end, Xinfei New Management Team has formulated short, medium and long-term product development plans: 21 refrigerators will be revitalized in the short term, starting in September. Business operations; mid-term focus on national product promotion conference in November; long-term planning for the next year's product layout, with smart, healthy, and IOT as the development direction. In the next three years, the cumulative investment in product research and development will exceed 100 million yuan, and strive to pass 5 years of continuous investment, so that Xinfei products reach the domestic first-class level.
In addition, Konka also revitalized the upstream and downstream supply chain and channels of Xinfei, ensuring the official start of construction at the end of August, and the business was fully launched in September.
Xinfei Electric Appliance resumed production
Lu Jian said that the current refrigerator freezer market is relatively mature, brand concentration is quite high, Xinfei wants to achieve breakthrough improvement, product innovation, organizational innovation, marketing innovation, management innovation are the most effective weapons for Xinfei to surpass opponents. Therefore, new Feifei will pass the zero inventory management system, customer invoicing management system, capital and plan management system, customer expense management system and other information means to ensure that Xinfei will maintain a healthy body in the fast-developing channel.
In addition, Lv Jian also mentioned that the new flight of Feifei cannot be separated from the basic investment of intelligent manufacturing. Xinfei will rely on the superior experience and resources of Konka electronic information industry in intelligent manufacturing to promote the intelligent transformation and upgrading of Xinfei production. Renovation and new construction, investing no less than 500 million in the next three years, thus meeting the flexible requirements of C2B, B2B and other reverse customization for production, improving system response speed and efficiency, and inserting wings for the new fly.
Zhou Bin said that for the new flight in the future, Konka Group's positioning has been very clear: First, to maintain the relatively independent operation of the new flight, second, to implement the dual-brand collaborative operation strategy of 'Kangjia + Xinfei', and third, to promote the new flight at the right time. Capitalization works.
Xinfei seeks to take off twice. Konka white electricity creates a billion-dollar map
At the Konka White Power Strategy Conference in July this year, Konka White decided to achieve the goal of 10 billion sales scale by 2021, and the new flight will become an important part of Konka's white power billion.
'Restructuring can only be successful, can't fail, because this is not a single sale, nor a business, but a responsibility, a feeling. It is not only a strategic issue related to the long-term development of Konka white electricity business, More importantly, our solemn commitment to the Xinxiang government is our solemn commitment to the Xinxiang people and the new flying people. 'Zhou Bin said, 'We are not only determined to promote the reorganization of the new flight, we are more confident to start the new flight. Re-take off. '
Lu Jian said that the start of construction is only the first step of Xinfei Electric. The Xinfei team will uphold the initial intention and mission of becoming bigger and stronger, and focus on the industry, paying attention to investment, and strive to restore the original market in three years. Scale, return to the first line of the brand camp.
Zhou Bin promised that Konka Group will continue to increase resource input and strategic synergy, and promote the sustainable and healthy development of Xinfei with the mission and responsibility of state-owned enterprises.
Wang Dengxi is also full of confidence in the second take-off of Xinfei. He said that relying on Konka's strong financial strength, perfect innovation system, advanced management concept, strong market appeal and reputation, Xinfei will once again take off again. Create brilliant.
In addition, Zhou Bin also revealed that on the morning of the restart of the new flight, Konka also actively negotiated with the Xinxiang County Government on the cooperation of the air-conditioning production base construction project and signed a framework agreement. 'If the project is reached, we will In the next three years, it plans to invest 1 billion yuan to establish an air-conditioning production base in Xinxiang County, and to achieve 4 years of production and sales of 4 million air conditioners with a revenue of 8 billion yuan.