On August 27th, China Aerospace Science and Industry Corporation Co., Ltd. held a cloud marketing promotion meeting to inform the progress of cloud marketing business and the construction of cloud marketing platform, to discuss problems in the work, and to deploy follow-up related work.
Party Secretary of the Group Company, Chairman Gao Hongwei, member of the Party Group, Deputy General Manager Wei Yizhen, Chen Guozhen, leaders of relevant departments at the headquarters, main leaders of the secondary units, and leaders in charge of the meeting.
It is reported that after the cloud marketing platform is launched, all units actively carry out the marketing business and implementation work. As of 18:00 on August 26, the group headquarters and 23 secondary units have a total of 30,963 personnel registered as cloud marketers, 23 two. At present, there are 1706 items on the line. There are two transactions in Nanjing Chenguang Morita Environmental Protection Co., Ltd. and Aerospace Yunyun Yunlu Company. The contract has been executed and the commission is paid, which proves that the cloud marketing business has been completed.
The meeting pointed out that there are still some problems in the cloud marketing business, including the uneven progress in the registration of each unit and the subject matter. Some people have doubts about the implementation of the cloud marketing business rules, and the functions of the cloud marketing platform need to be further improved. Strengthen organizational leadership, let cloud marketing become the conscious action of cadres and workers; to organize carefully, all work to 'sell out' force; to raise responsibility, ensure that cloud marketing commissions are put in place, strengthen monitoring, and do a good job Guidance and supervision; to strengthen support, do a good job in technical support services.
In the construction of cloud marketing platform, version 1.0 was officially launched on August 1st, and it has supported the support of 'standard products and standard marketing processes'. At present, the platform is accelerating construction, and strives to support the participation of outsiders of the group company from October 1st. The internal product marketing of the group company. In the follow-up, the main body of the platform application should promote the registration and application of the platform, and the main unit of the platform operation should continue to improve the ease of use of the platform.
At the meeting, the second-level units reported on the development of the cloud marketing business of the unit, existing problems and follow-up measures. They said that cloud marketing is a revolutionary change in the marketing system of the group company, and the rules are not in place. Problems such as incomplete platform, increase the promotion of cloud marketing work, improve the marketing awareness of all employees, accelerate platform construction and product iteration, and better promote the smooth development of cloud marketing.
Gao Hongwei pointed out that cloud marketing realizes the group company's products as market commodities, operating income and profits as soon as possible through technical means. On the basis of doing the existing work, it promotes the cloud marketing work and contributes to the completion of the annual business plan objectives. The company is in the painful period and critical point of the transformation and upgrading of the second venture. Cloud marketing is an important part of transforming the economic growth mode and adjusting the industrial structure.
For follow-up work, Gao Hongwei put forward 10 requirements:
First, cloud marketing is linked to total wages, which is one of the sources of salary increment for each unit;
The second is to fully open up the software and hardware facilities of cloud marketing, and ensure that the work will be officially launched for the whole society on October 1 this year;
Third, relevant departments and units should work in accordance with their responsibilities and go all out to promote cloud marketing;
Fourth, the relevant responsible units should do a good job in supporting and guaranteeing the cloud marketing technology;
Fifth, all units are prepared for online goods and after-sales service to meet the needs of users for goods and services;
Sixth, the cloud marketing work is linked to the annual work goal, and the relevant departments should do a good job assignment;
Seventh, for server node deployment, application query function, etc., we must concentrate on solving problems quickly;
Eighth, the marketing method and supply chain optimization of the group company should be included in the annual assessment project, and relevant departments should speed up implementation;
Nine is to do a good job in information security and confidentiality, and properly circumvent the confidentiality of the network platform and the confidentiality of products;
Ten is the service product module on the platform to be online at the end of the year, and the engineering module is guaranteed to go online on April 1 next year.
Commentary: Let cloud marketing become the conscious action of cadres and workers
Sales is the last thrilling jump for companies to participate in market competition. In recent years, the most active market factor of 'marketing' has become the new kinetic energy of enterprise development, which is the continuous practice and exploration of aerospace science and technology.
Carrying out all-person marketing and inspiring the marketing potential of all employees is an important measure for the rapid expansion of the aerospace science and technology market and the realization of transformation and upgrading. It is an important starting point for realizing 'marketization and socialization' and embodies the characteristics of 'three innovations'. At the same time, the development of all-person marketing is conducive to the realization of the coordination of employee interests and enterprise development, the formation of a new mode of modern enterprise management, and the guiding of the production of all elements to achieve change.
Since the launch of the cloud marketing platform, all kinds of promotion work has been carried out in an orderly manner, but there are still some problems in the specific work. Therefore, it is necessary to make cloud marketing become the conscious action of the majority of cadres and workers, so that the cloud marketing of all employees will quickly take root and blossom. result.
On the one hand, all units should continue to push forward with the spirit of 'a blueprint to the end, one after another, one by one.' On the basis of understanding the core essence of cloud marketing, business leaders should take the initiative, focus on implementation, and go deep into the front line. Find and solve problems. At the same time, we must do all-in-one training, publicity and mobilization so that employees can understand, master cloud marketing business rules and operation methods, and let employees truly become users, promoters and beneficiaries of cloud marketing.
On the other hand, it is necessary to meticulously organize and achieve a substantial breakthrough in marketing results. The current marketing team and target objects have begun to take shape, and all work must be carried out to 'sell out'. All units must do process guidance and enrich the cloud. Marketing product library, find the key incision of market breakthrough, and form a successful case of the whole process of online communication. All units must also ensure that the cloud marketing incentive policy is in place, and give the frontline employees a 'reassuring', and then form a virtuous circle of 'cloud business Circle', let cloud marketing become the conscious behavior of the majority of cadres and workers from the heart.
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Beijing, Shenyang, Tianjin, Shenzhen, Xinjiang, Guizhou, Chengdu, Chongqing... In the first half of this year, since the group company launched the construction and application of the aerospace cloud cloud cloud business studio, the leadership of the party group has spread throughout many cities across the country. I went to the second and third-level units to conduct field research on the construction and application of the cloud business studio.
In 2018, the Aerospace Science and Industry Party Group clearly defined the 'two goals, four steps' development blueprint. To achieve non-linear growth, cloudization is the only way. Chairman Gao Hongwei stressed that 'in 2018, the space cloud network will enter into reality. Application is the main traction, user experience is good for the market-oriented development stage of testing the main standard of work effectiveness. 'Building a brain, one cabin, two rooms and two stations' (Enterprise Brain, Enterprise Cockpit, Cloud Business Studio, Cloud Application Studio) , small micro enterprise service station and enterprise cloud service station), according to user needs to achieve platform function integration, is the implementation of 'user is king' specific practice.