Every year, Tmall 818 is a must for all mobile phone manufacturers, not only because of Tmall's huge attraction to traffic, but also because Tmall 818's results indicate the current market users' recognition of the products of various manufacturers.
Not surprisingly, this year's Tmall 818 competition was still unfolding between several domestic manufacturers in the head, and finally ended up with Xiaomi's great victory.
According to official Tmall data, from August 14 to August 18, Xiaomi topped the list of mobile phone sales. The top three are: Xiaomi, Glory, Apple. The strong momentum of Xiaomi has not decreased this year. According to IDC data, millet shipments in the second quarter of this year rose 48.8%, reaching 31.9 million units, ranking the world's forefront in growth rate, and the share is stable in the world's fourth. Millet mobile phone is cost-effective among consumers.
Not only sales lead, Xiaomi is also in a leading position in sales, only behind Apple, is the first Android phone. However, the price of the mobile phone of Apple mobile phone is much higher than that of Xiaomi mobile phone. Therefore, Xiaomi can make such a result. It shows that the sales distribution of Xiaomi mobile phone in various product lines is more balanced, while the low-end models maintain the advantage, while the sales of medium and high-end models are also climbing.
Xiaomi can turn over in the high-end mobile phone market, relying on Xiaomi 8 to stand firm. The Tmall 818 mobile phone 2000-3000 yuan price segment, Xiaomi 8 sales ranked first.
Xiaomi 8 is the flagship model of Xiaomi at this stage. It is equipped with Qualcomm Snapdragon 845, the world's first dual-band GPS, and is equipped with infrared face unlocking, multi-function NFC and other functions. The camera performance surpasses iPhone X in the international authoritative DxOMark evaluation. This performance is only 2699 yuan, it is no wonder that Xiaomi 8 is favored by consumers.
At the same time, Xiaomi continued to consolidate its advantages in the mid-end mobile phone market. 1000-1500 yuan price segment, Xiaomi 6X sales first, 0-1000 yuan price price segment, red rice 6A sales second.
Xiaomi's achievements in Tmall 818 are inseparable from the continuous R&D investment, and continue to create Xiaomi 6X, Xiaomi 8 and other explosive products. This year, Xiaomi completely solved the supply chain problem, and the production capacity has been greatly improved. The flagship mobile phone Xiaomi 8 has been fully realized. Second-hand, Xiaomi always insists on doing a good product of 'moving people's hearts and graciousness'. Xiaomi 8 is based on a number of black technologies, pricing is only 2699 yuan, upholding Lei Jun's hardware comprehensive profit rate does not exceed 5% ' the rules.
Every year, Tmall 818 is a must for all mobile phone manufacturers, not only because of Tmall's huge attraction to traffic, but also because Tmall 818's results indicate the current market users' recognition of the products of various manufacturers.
Not surprisingly, this year's Tmall 818 competition was still unfolding between several domestic manufacturers in the head, and finally ended up with Xiaomi's great victory.
According to official Tmall data, from August 14 to August 18, Xiaomi topped the list of mobile phone sales. The top three are: Xiaomi, Glory, Apple. The strong momentum of Xiaomi has not decreased this year. According to IDC data, millet shipments in the second quarter of this year rose 48.8%, reaching 31.9 million units, ranking the world's forefront in growth rate, and the share is stable in the world's fourth. Millet mobile phone is cost-effective among consumers.
Not only sales lead, Xiaomi is also in a leading position in sales, only behind Apple, is the first Android phone. However, the price of the mobile phone of Apple mobile phone is much higher than that of Xiaomi mobile phone. Therefore, Xiaomi can make such a result. It shows that the sales distribution of Xiaomi mobile phone in various product lines is more balanced, while the low-end models maintain the advantage, while the sales of medium and high-end models are also climbing.
Xiaomi can turn over in the high-end mobile phone market, relying on Xiaomi 8 to stand firm. The Tmall 818 mobile phone 2000-3000 yuan price segment, Xiaomi 8 sales ranked first.
Xiaomi 8 is the flagship model of Xiaomi at this stage. It is equipped with Qualcomm Snapdragon 845, the world's first dual-band GPS, and is equipped with infrared face unlocking, multi-function NFC and other functions. The camera performance surpasses iPhone X in the international authoritative DxOMark evaluation. This performance is only 2699 yuan, it is no wonder that Xiaomi 8 is favored by consumers.
At the same time, Xiaomi continued to consolidate its advantages in the mid-end mobile phone market. 1000-1500 yuan price segment, Xiaomi 6X sales first, 0-1000 yuan price price segment, red rice 6A sales second.
Xiaomi's achievements in Tmall 818 are inseparable from the continuous R&D investment, and continue to create Xiaomi 6X, Xiaomi 8 and other explosive products. This year, Xiaomi completely solved the supply chain problem, and the production capacity has been greatly improved. The flagship mobile phone Xiaomi 8 has been fully realized. Second-hand, Xiaomi always insists on doing a good product of 'moving people's hearts and graciousness'. Xiaomi 8 is based on a number of black technologies, pricing is only 2699 yuan, upholding Lei Jun's hardware comprehensive profit rate does not exceed 5% ' the rules.
