Nowadays, under the trend of consumption upgrading and the wave of intelligentization, more and more home appliances 'new species' have appeared around consumers. And after 85, 90 has gradually become the main force of home appliance consumption, the future intelligence What kind of home appliances will it look like? What kind of scene will be smart life based on smart home appliances in the future?
On August 28th, Tmall 2018 Global Consumer Electronics Trends Conference was held in Hangzhou
On August 28th, Tmall teamed up with Ali IOT Business Unit, Sesame Credit, and joined hands with Midea, Haier, Midea and many other first-line home appliance brands to hold the 2018 Global Consumer Electronics Trends Conference on the theme of 'Keeping Unknown' at the Hangzhou Creative Exhibition Center. , A discussion on the future development trend of household appliances and new retail of home appliances.
At the press conference, the senior director of Alibaba Group, the general manager of the consumer electronics industry of Tmall Consumer Electronics Division, delivered a keynote speech entitled “When I Wait, Start with 'New'”, he said that Tmall is the largest and most efficient in the world. The new product has developed a base. In the past, the sink dishwasher, central air conditioner, laser TV and integrated stove are the four most prominent categories.
Tmall Consumer Electronics Division, General Manager of the Home Appliances Industry 虞杲
Among them, it is worth mentioning that the integrated stove. As an upgraded product of the traditional range hood, the integrated stove adopts the lower exhaust fume system and integrated design, which has good effect of fume extraction, various functions, space saving, suitable for open kitchen installation, etc. Features, Tmall is popular among young consumers, and quickly grew into a star in the current kitchen appliances. According to Tmall's public information, the sales of integrated stoves on the Tmall platform increased year-on-year. Reached 198%.
When it comes to integrated stoves, I have to mention Zhejiang Meida. It is this company that independently developed the world's first integrated stove that integrates various functions such as fume extraction, cooking stoves and disinfection cabinets in 2003. The blank market outside the market has created a development miracle that drives a industry with one product, and has changed the development pattern of the kitchen appliance industry.
As a professional manufacturer of integrated stoves with the most research and development strength and large-scale production in China's kitchen electrical appliance industry, Zhejiang Meida has been deeply cultivating in the field of kitchen appliances for more than ten years, forming a relatively complete offline sales channel. At present, the company has established in the country. More than 3,000 sales outlets, the products sell well in more than 30 provinces and autonomous regions nationwide, and exported to Southeast Asia and other international markets, product sales have ranked first in the industry over the years, market share is far ahead.
American G5Z steamer integrated stove
In recent years, with the continuous rise of the Internet, Zhejiang Meida is also actively promoting new sales channels such as e-commerce, and continuously expanding the O2O model. According to Zhong Chuanliang, deputy general manager of Zhejiang Meida, as early as 2012, the US University has already settled in the sky. The cat platform is the first company in the integrated stove industry to enter the Tmall platform. 'In the past two years, Zhejiang Meida's sales on the Tmall platform have maintained a growth rate of more than 100%.'
Zhongyikang report pointed out that the rapid development of the economy has spawned the world's largest middle class. This part of consumers is more willing to pay for quality consumption and more emphasis on brand effect. On the other hand, after 85, 90 has gradually become the main consumer, As a father, they are more willing to eliminate old products. At the same time, they pay more attention to personality, technology, health and value when choosing home appliances. The new E5 e-commerce G5Z steamer integrated stove launched by the US University has accurately grasped consumption. The trend of upgrading has captured the consumer psychology of the middle class and young consumers.
In terms of design, the large G5Z steamer integrated stove adopts black diamond table top, which is integrated into one, which conforms to the current consumer's value, that is, the right product purchase psychology. At the same time, the sports car-level welding process brings excellent quality. In terms of performance, the large G5Z steamer integrated stove adopts 360° intelligent water circulation heating, the original ecological high temperature and quick steaming, and maintains the original flavor. 62 liters of large capacity, to meet the needs of large families. In addition, the US G5Z steamer integrated stove adopts The unique external water tank design, add water at any time, avoid steam burns, the taste of the food is better.
Zhong Chuanliang said that the US-based integrated stoves and e-commerce models are different from the offline models in terms of shape and style. The purpose is to differentiate and better meet the consumption needs of online consumer groups. 'In the future, the US Congress will further accelerate new retail sales. The pace, the formation of online and offline interaction, in addition, in the category, in addition to the integrated stove, other related products will be online.
