'Restructuring can only be successful, can't fail, because this is not a single sale, nor a business, but a responsibility, a feeling. 'August 28, the new flyback in the gongs and drums At the ceremony, Zhou Binru, president of Konka Group, said.

On the same day, Xinfei’s new chairman Zhang Zhongjun and the new general manager Lu Jian also appeared in the team. Xinfei Electric also announced its strategic development goal: to break through 4 million units in 2020 and return to the first-line brand camp; even announced the future. Air conditioning production planning.

Xinfei Electric Appliances resumed production ceremony

The great amount of information suggests that when Konka Group announced the '5-year-old' plan, Konka White is aiming at the goal of tens of billions, Konka is far from the imagination of Xinfei.

2 months efficient resumption of production

Re-engineering new flying, to Xinfei, to Konka, to the meaning of the industry? Zhou Bin, president of Konka Group, said the most thorough. 'It is not only a strategic issue related to the long-term development of Konka white electricity business, but more important. It is our solemn commitment to the Xinxiang government, and our solemn commitment to the Xinxiang people and the new flying people.'

Zhou Jia, President of Konka Group

It is also in this belief that since the acquisition of the new fly-off of Konka, the work of 'Revitalizing New Flying' has been carried out: In early July, Konka Group and Xinxiang Municipal Government held a strategic cooperation signing ceremony and reached a new flight. Electrical appliances continued to take root in Xinxiang and promote the all-round upgrade of Xinfei brand. In mid-July, Konka White Power Strategy Conference was held to clarify the operation idea of ​​'Kangjia Baidian + Xinfei Electric' dual brand synergy development; late July Konka Baidian and Xinfei Electric's management team completed the work handover; In early August, they gradually promoted the re-planning and rational layout of Xinfei Electric's production office, completed the change of business license, and carried out production planning and organizational restructuring. And other related work; in the middle and late August, the renovation of the factory building was restarted, the maintenance of production equipment and the coordination of production line personnel.

Lu Fei, general manager of Xinfei Electric

With the efficient development of the resumption of production, on August 28, with the help of Konka Group, the national brand Xinfei officially resumed work, and this day, it was only two months before the acquisition of the equity of Xinfei Electric.

Fully revitalize brand new students

Lu Jian, general manager of Xinfei Electric, from the three directions of revitalizing talents, revitalizing products and revitalizing channels, focused on the phased achievements and planning of Konka Revitalization.

Lv Jian said that in just two months, Konka quickly assisted the new fly to revitalize the original talents while retaining the new flight management team, retaining all the technical backbones, management backbones, sales backbones and front-line employees who are loyal to Xinfei.

The executive team, which is particularly concerned about the outside world, also officially appeared at the resumption ceremony: Zhang Zhongjun, the head of the white goods business of Konka Group, took the position of chairman; the former vice president of the multimedia business unit of the former Konka Group, and has 13 years Lv Jian, who works in the white power industry, is the general manager; Han Wenyue, a polymer material expert, is the deputy general manager responsible for the manufacturing system; Liu Bin, who was responsible for the sales of Konka white electricity, is the deputy general manager responsible for the sales of Xinfei; Feng Wenqin, the person in charge of the white electricity business, served as the financial controller of Xinfei; Yang Qinhe, the former chairman of the Xinfei Labor Union, served as the deputy general manager of the administrative work; Zhang Hongwei, the former head of the research and development of Xinfei, served as the new company R&D director.

In terms of product planning, Konka Group has developed a short, medium and long-term product development plan based on the specific conditions of Xinfei: 21 refrigerators will be revitalized in the short term, and business operations will begin in September. The product layout will be smart, healthy, and Development direction. In the next three years, Xinfei will invest more than 100 million yuan in product research and development, and strive to achieve the first-class level of domestic products through two years of continuous investment.

In terms of production capacity, Lv Jian emphasized that Konka will focus on promoting the intelligent transformation and upgrading of Xinfei production. The production capacity transformation and new construction will invest no less than 500 million yuan in the next three years, thus satisfying the flexibility of C2B, B2B and other reverse customization. Requirements, improve system response speed and efficiency.

'6 days ago, we held a symposium with 31 core dealers. Their enthusiasm for the trust and rise of Xinfei made me feel a lot, passionate. 'For the active upstream and downstream supply chain and channel, Lv Jian It is said that Konka Group will ensure that Xinfei will officially start construction at the end of August, and the business will be fully launched in September.

The big idea of ​​brand revitalization

In the future, how can Konka and Xinfei integrate and develop, where will the new flight fly, and how to take off? This may be the biggest question for the industry to reorganize the new flight. In this regard, Zhou Bin said that the positioning has been very clear: 'One It is to maintain the relatively independent operation of the new flight, the second is to implement the dual-brand collaborative operation strategy of 'Kangjia White Power + Xinfei Electric Appliances', and the third is to promote the capitalization operation of Xinfei at the right time.

At the launching ceremony, Xinfei Electric also announced its strategic development goals and plans for the next three years. In terms of output, it exceeded 4 million units in 2020 and returned to the first-line brand camp. To achieve this goal, Xinfei Electric will be based on The actual situation, from the product line guarantee, marketing operation mode, manufacturing system to the three levels to fully promote, to ensure the success of the three-year production and operation goals.

In terms of employee employment, Xinfei Electric plans to recruit about 2,800 local personnel in the next three years, including 600 management, R&D and sales personnel, and about 2,200 production system management and frontline personnel.

At the current operation of the 'Wangpan' in the ice washing industry, Konka has a more ambitious 'scheme' for Xinfei. Zhou Bin revealed that in addition to participating in the reorganization of the new flight, just before the start of the ceremony this morning, Konka It also actively negotiated with the Xinxiang County Government on the cooperation of air-conditioning production base construction projects and signed a framework agreement. If the project is reached, Konka plans to invest 1 billion yuan in the next three years to establish an air-conditioning production base in Xinxiang County. Three years of production and sales of 4 million air conditioners, with a revenue of 8 billion yuan.

'Kangjia has reorganized the new flight, but what I want to say is that Xinfei is still a new flight of Xinxiang. We cherish the national brand and valuable assets of 'Xinfei', we will continue to take the new flight in Xinxiang, and Constantly growing and growing. 'Zhou Bin's words, for those who have always cared about the new flight, and have a special feeling for the Xinfei brand, may be the best response.