On August 30th, Beverly's latest product 'One' series washing machine TVC landed on CCTV-4 gold file "Today's Focus" program. After signing the contract to become the exclusive sponsor of "Today's Focus" at the beginning of this year, Beverly again A brand new image is presented to the audience. With the global Chinese ace program of "Today's Focus", Beverly's high-end brand image is more deeply rooted in the hearts of the people.

Occupy high-end brand value transmission commanding heights

On August 17th, Beverly teamed up with Suning to release three new 'One' series, which deeply understand the essence of minimalism and return to 'one' through technology, creating a new era of minimalist care in the industry. August 30 On the day, Beverly 'One' series of advertisements landed on CCTV. In just 15 seconds, TVC passed Beverly's high-end, art, and technology brand labels with a minimalist picture.

Beverly 'One' series of advertisements is not only the display of new products, but also shows Beverly's strength as a global high-end manufacturing leading brand. As a high-end home appliance brand, Beverly has always deeply cultivated users' demands and made users The improvement of demand is the fundamental driving force for product iterative upgrade. This time, Beaver uses the minimalist product 'one' series to prove its high-end manufacturing and original technology concept.

Beverly's high-end, technology brand concept and CCTV "Today's Focus" best fits. "Today's Focus" is the highest-rated news section in the evening prime time, the program closely tracks major news events at home and abroad, news topics Invite first-class experts and senior officials at home and abroad to sort out the news, analyze the news behind the news, comment on the influence and development trend of news events, and be embraced by elites around the world. 'One' series TVC online CCTV-4 The gold file "Today's Concern" is on the shoulder of this 'giant'. Beverly this series of operations can occupy the commanding heights of high-end brand value transmission, and speak for high-end manufacturing in China on a global scale.

Create a new high-performance high-end washing machine

When the trend of consumption upgrades comes to the fore, the demand for washing machine replacement has become the market leader, and new requirements for Chinese manufacturing have been put forward. The washing machine industry has entered a new development cycle. As a high-end brand builder of washing machines, Beverly insists on designing healthy wash for high-end users. The concept of life care comes from the deep insight into the needs of high-end users. The art's appearance, the craftsmanship of excellence, and the original intelligent technology of humanity have become the middle class and the city's new nobles to pursue the taste of life and enjoy the fashion life. Art label.

Beverly 'One' series washing machine, the first dual system concept, equipped with professional washing, cloud program and innovative one-button sliding operation, minimalist design, technological sense and sense of honor, redefining the new technology of high-end washing machine height.

Although social development is getting faster and faster, and materials are becoming more and more abundant, for users, what is needed is that the brand is researched by users, eliminating unnecessary complicated procedures, and using simple and efficient products to streamline life, that is, ' Less is More ' Beverly uses this expression to streamline the product to the most precise, but not exaggerated, to make the laundry technology serve the user's life, but not to interfere with the user's life, let the user feel To Beverly Technology brings a low-key and restrained stability.

Cultivate new lifestyles and consumer attitudes in the market

Beverly is a high-end brand of Little Swan. Little Swan has become the TOP brand of the 2018 CCTV national brand plan this year. This is the second time that Little Swan has been selected for the Chinese national brand plan.

As a representative of high-end home appliances in the national brand plan, Beverly's value is not only to provide products with excellent functions, but more importantly, in this process, to continuously explore consumer demand, transform consumer concepts, and provide new social value to the market. With the washing machine as the entrance, Beverly promotes the minimalist lifestyle of the new class. The technological innovation of the product is naturally important, but more importantly, the attitude of life advocated behind it, will foster a new consumption concept in the market. To a great boost.

Exclusively signing "Today's Focus", Beverly penetrates into the high-end field, and delivers the minimalist lifestyle to the elite first. The global audience is sharing the current news of Today's Focus, and the current analysis can also be compared. Foley's high-end brand elements and lifestyle audio-visual penetration. With the growing middle class, the lifestyle of the elite, the consumption concept will affect the middle class's consumption patterns and attitudes, Beverly will also get a bigger Recognize the minimalist lifestyle and accept consumer groups of high-end products.

The new economy is surrounded by new consumer demand upgrades, mobile phones, high-end appliances are particularly prosperous, high-end competition will determine the differentiation of the late industrial pattern. Beverly 'one' series selection in the Internet retail giant Suning Tesco It is intended to tap the high-end washing machine market dividend, improve the high-end washing machine eco-chain, and open a new era of minimalist care. Beverly covers authoritative media resources, and is also pursuing scale growth, leading the consumption upgrade of the washing machine industry, affecting The user life philosophy is transformed into a minimalist and efficient, showing the world a new impression of Chinese manufacturing.