Stepping into the new era of consumption upgrading, people are no longer just buying pure food, but expecting a better life experience and lifestyle. On August 28th, Tmall joined forces with Vantage and many others. The brand held a 2018 global electricity trend conference with the theme of “Knowledge Unknown” in Hangzhou. As the largest e-commerce platform in China, as the world's largest and most efficient new product development base, Tmall clearly stated that it will continue to lead. Consumers' lifestyles, innovative consumption patterns, accelerating the popularization of IoT smart goods, and promoting Chinese families to achieve 'no hands to live' in three years.
Tmall 2018 Global Home Power Trends Conference Held in Hangzhou
Among them, the hard power support of the Tmall platform is needed, and the help of the brand side is indispensable. At the press conference on the same day, adhering to the common vision of 'going towards a better life', nearly 70 representative products of the industry were unveiled. Accurately put the pulse front technology, leading the industry trend of 'branding, quality, category'. Among them, Vantage, which is committed to driving the 'intellectual' strategy with technological innovation, also brings the deep cavity flashing sky mirror T1 Hood i11111, the second generation upgraded 'Mom Stove' i10049B, zero-cold water gas water heater i12047-16 and other high-end flagship new products, designed to use innovative technology to serve everyday life, use intelligence to simplify tedious work, create a simple, pleasant, comfortable kitchen Experience.
The new smart kitchen and bathroom products exhibited by Vantage
According to the person in charge of Vantage E-commerce, these three new products will be launched and promoted in this year's Tmall 'Double 11'. He said, 'The platform itself is becoming more mature and the consumption power has been greatly improved, and e-commerce has gradually returned to business. The essence, that is, relying on the quality of the product to win, blindly adopting a low-price strategy will eventually be unsustainable. 'Therefore, Vantage’s product strategy in the e-commerce channel has been basically coordinated with offline, such as: This year’s Tmall double 11 main theme 'Mom The stove is the latest product released by Vantage in AWE in March; In addition, Vantage's current top-end TA2 gas water heater is also available in the Tmall flagship store.
Next, Vantage will further strengthen the development of high-end products, further expand the e-commerce product categories, further optimize the e-commerce service experience, and actively participate in Tmall's IoT layout, jointly create a smart home appliance eco-chain, with a complete set of smart products and services. Leading the upgrade of consumption methods, allowing more users to live their own 'ideal life'. And Vantage's e-commerce transformation, which is in line with the general trend, has also directly boosted the business performance. According to Vantage's latest August 27th. The disclosed semi-annual financial report shows that the company's e-commerce channel sales in the first half of 2018 increased significantly, achieving operating income of 798 million yuan, a year-on-year increase of 59.65%, and product customer unit price increased by 7.58% year-on-year.
2018 global home appliance trend new product debut
In fact, as one of the early kitchen appliances companies, Vantage’s performance in the e-commerce channel has been remarkable. Even in the first half of 2018, when the kitchen power was generally frustrated and consumer demand was low, Vantage’s Tmall Sales still maintain a rapid growth of more than 40%, which shows that it has a solid brand foundation and a good consumer reputation. On the other hand, the Tmall platform, which has been working with Vantage for many years, has also concentrated its advantageous resources and given Vantage the greatest support. In 2018, Tmall put forward a new goal of 'building the best operating environment in the global consumer electronics industry', integrating the cloud computing, big data, AI technology and other forces within the Ali ecosystem to help new home appliance brands. At the same time, through the new retail online and offline, the new product touches the shortest and fastest path of consumers. It is reasonable to believe that the chemical effects of Vantage and Tmall will continue to cooperate. Fermentation, and help Vantage's performance hit a new high.
2018 Tmall household electricity trend new product release
At the meeting, Tmall, which clearly defined the 'branding, quality, and category' industry trends, officially released the latest development direction of all major household appliances. Taking gas water heaters as an example, zero cold water, health intelligence has gradually become a consumer. The core appeal of kitchen appliances; open kitchen, intelligent, and the growing trend of the kitchen is becoming more and more clear. It can be seen that the three innovative products that Vantage has unveiled have accurately grasped the trend of these technologies. The rhythm and direction of consumption upgrades are bound to shine in the new launch of Tmall 'Double 11' in 2018, so that 'No Hands Live' will arrive soon.
