On August 28, 2018, Xiaomi TV's strategic launch of 'All in, Win-Win' was held in Beijing. Xiaomi's co-founder, Xiaomi TV's head Wang Chuan announced that Xiaomi TV will continue to strengthen online in the second half of the year. At the same time, further efforts to subsidize the offline market, and mutual benefit and win-win with dealers, and strive to win China's first in the year. According to the second quarter of 2018, the data of Xiaowei TV is the first in China. In the third quarter, the trend of panel prices continues to rise, Wang Chuan promised that Xiaomi TV will not raise prices, continue to maintain price leadership, and create a good product with good prices for consumers.
In the second quarter, Xiaomi TV was the first in the country and won praise in the international market.
According to the open data of Aowei.com, in March of this year, Xiaomi TV won the second domestic shipment, and in April, it became the first domestic shipment. According to the first release of Xiaomi on August 22. In the second quarter of 2018, Xiaomi Group's revenue was 45.226 billion, and the adjusted net profit reached 2.17 billion. In terms of Xiaomi TV, global sales in the second quarter increased by 350% year-on-year, ranking first in China. In the past six months, Xiaomi TV has won the first place in online sales for many times, and 618 has won the first place in Jingdong, Tmall dual platform sales and sales.
In the international market, India's largest e-commerce website flipkart data in July showed that Xiaomi TV won 56.6% of the market share of the platform, Xiaomi TV has more than 10% of the overall TV market in India; even Sri Lankan brother sits The aircraft also has to take Xiaomi TV home, which shows the popularity of Xiaomi TV in the world. Under the downward trend of the entire TV industry, the steady growth of Xiaomi TV sales shows the user's trust in the quality of Xiaomi TV.
Sticking to a good TV that can afford, Wang Chuan announced that Xiaomi TV will never raise prices.
For TV products, the life cycle is as long as 5 to 7 years, and the stability and reliability of the product are especially important. In order to ensure high quality, Xiaomi has always insisted on using the first-line brand foundry and adopts strict big data quality control. In 2017, Wang Chuan promised Lei Jun that Xiaomi TV is one time lower than traditional TV repair rate. Xiaomi TV 4A 32 inches has a cumulative repair rate of only 0.64% since the mass production began, which is far lower than the industry average.
In terms of innovation, the 11-key remote control was released in September 2013 to simplify user operations; to create independent audio for TV and enhance TV sound quality; in 2015, the industry's first split TV, solve smart TV upgrade problems and extend TV life; The launch of Xiaomi TV 4 is amazing in the US CES, the industry's first 4.9mm extremely narrow frame immersive design, let Xiaomi TV climb the peak of the process. System, 2016 released PatchWall puzzle wall artificial intelligence system, improve users to find resource speed, 2017 In March of the year, the voice function was upgraded, and the follow-up Xiaomi TV fully built the 'small love classmates', leading the popularity of artificial intelligence in the TV industry, and the elderly and children are also easy to use.
Just in April of this year, Xiaomi Chairman Lei Jun promised: The comprehensive net profit margin of Xiaomi Hardware will never exceed 5%. If there is any excess, the excess will be returned to the user. Under the values, everyone can find that Xiaomi puts intelligence The price of TV has reached a minimum of 899 yuan, and the 65-inch TV is 3699 yuan. Each product is basically the most cost-effective of the same size products. Wang Chuan also promised at the meeting that Xiaomi TV does not raise prices, so that consumers can buy it. Up, and buy the rest assured.
In the second half of 2018, the company will subsidize the offline market and impact the annual sales volume.
From January to July 2018, Aowei Cloud Network data shows that Xiaomi TV online sales are far ahead, in order to allow more county and township cities to easily purchase 'sentimental, price-friendly' Xiaomi TV, Xiaomi TV decided 2018 second half We will subsidize the offline market, strengthen cooperation and win-win cooperation with major distributors, and strive to achieve the first goal of 2018 for the whole year.
From the TV sales data, the second half of each year is the prime time for TV sales. Combining the strong advantages of Xiaomi TV online channel and the firm determination to subsidize the offline channels, the industry said that 'Millet TV shocks the 2018 annual sales target almost Snail on the board.
