On August 28, 2018, Xinfei Electric, a subsidiary of Konka Group, held a production start-up ceremony. The strategic development goals and plans for the next three years were announced. Before the Konka Group took office, Xinfei Electric was trapped for various reasons. The business dilemma of the past year, but after just two months of reorganization, has started again.
At the launching ceremony, Xinfei Electric announced its strategic development goals and plans for the next three years. In 2020, it will break through 4 million units and return to the first-line brand camp. In the next three years, it plans to recruit about 2,800 local personnel, including management, R&D and sales. The number of personnel is 600, and the production system management and frontline personnel are about 2,200.
On June 29 this year, Konka Group successfully bid for 100% of the shares of Sanfei Electric's three companies at a price of 455 million yuan, including the brands, patents and related fixed assets that Xinfei Electric has accumulated over the years. Xinfei Electric At the peak of the time, it was once the second largest brand of domestic refrigerators and one of the four brands of domestic refrigerators. In particular, the new research and development capabilities and product line of Xinfei Refrigerator in large volume, air-cooled, frequency conversion and other high-end products are at home. Advanced level, and the research and development capabilities and manufacturing level of Xinfei Freezer are also very competitive.
In early July, Konka Group and Xinxiang Municipal Government held a strategic cooperation signing ceremony; in mid-July, Konka White Power Strategy Conference was held to determine the operation idea of 'Kangjia Baidian + Xinfei Electric' dual brand synergy development; in late July, Konka Baidian and Xinfei Electric's management team completed the work handover; in early August, they gradually promoted the re-planning and rational layout of Xinfei Electric's production office, completed the change of business license, and carried out production planning and organizational restructuring. Work; in the middle and late August, the renovation and renovation of the factory building, the maintenance of production equipment and the coordination of production line personnel were initiated, and the production start-up ceremony was prepared in advance.
Konka will also promote the intelligent transformation and upgrading of Xinfei production. The production capacity transformation and new construction will invest no less than 500 million yuan in the next three years to meet the flexible requirements of C2B, B2B and other reverse customizations to improve the system response speed and efficiency. The new flying chaos brand problem also has a solution. After the completion of the equity change, the Xinxiang Municipal People's Government issued the relevant 'methods', clearing the messy 'Xinfei' small appliance brand, and will make the 'Xinfei' trademark close. More specific.
'Xinfei's complete product line sequence, high industry reputation, and valuable assets in terms of brand value, research and development capabilities, capacity equipment, talent team, etc. are all in the high-speed development period of Konka white electricity business. Great attraction. 'The future of the new flight positioning has been clear: 'One is to maintain the relatively independent operation of the new flight, the second is the implementation of 'Kangjia White Power + Xinfei Electric' dual-brand collaborative operation strategy, the third is to promote the new fly The capitalization operation. 'The president of Konka Group Zhou Bin said that he said that the reorganization of the new flight can only succeed and cannot fail. 'Because this is related to the strategic issue of the long-term development of Konka white electricity business.
