2018 China's color TV market entered a smooth transition period, and the growth encountered pressure. The Internet TV represented by Xiaomi and wind behavior was against the trend. According to Zhongyikang data, Xiaomi TV's sales in June reached a new high and became Internet TV. Industry new tyrants. And popular Internet TV, in the complex market environment, sales in the first half of the year surged 154%, the results are bright.
Popular TV content platform, compared with other Internet TV is a big advantage
Some people say that the market for replacing traditional TV with Internet TV is huge, just like the transformation of the function machine of the mobile phone market into a smart machine. For most first- and second-tier cities, the new model villages and towns have basically realized Internet access at home. China's market and population are huge. For a large number of 4th and 5th tier cities, rural and rural areas, because broadband networks are not popular, broadband costs are relatively expensive, so the proportion of traditional TV is still high. This is like we use intelligence. Machine, in fact, Apple had a smart machine before Microsoft, but there is really no limit to the smart functions of 3G network. However, 3G, 4G network popularization, the popularity of smart phones after the decline of network fees, almost everyone can not leave the smart The life of mobile phones. Then there is a huge upgrade of Internet TV, which is waiting for the popularity of broadband. Yes, the free broadband era.
Popular TV CEO Zhou Kun shared the opportunity of national strategic level broadband popularization with guests
According to industry analysts, the rapid spread of broadband is an important reason for the growth of Internet TV. Recently, the Ministry of Industry and Information Technology, the National Development and Reform Commission recently jointly issued the "Three-Year Action Plan for Expanding and Upgrading Information Consumption (2018-2020)", and the policy consumption field has policies. Support. The document puts the popularity of broadband in the first place, and clearly states that 98% of administrative villages will achieve fiber access by 2020. On the other hand, the follow-up of telecom operators will start in August 18, in response to the national broadband Fei's call, Jiangxi Mobile, Sichuan Mobile and other broadband are unconditionally free, Unicom, telecommunications quickly counterattack, the era of broadband free is coming.
Agents in various districts of Guangdong Province experience live TV on the spot
The popularity and development of Internet broadband has invisibly stimulated the advancement of the Internet TV industry. According to statistics, most urban consumers have preferred Internet TV when purchasing TV. It is foreseeable that with broadband going to the countryside, the next six months to a year, Township/county consumers will also choose Internet TV first.
Popular TV COO Ms. Deng Zuqin Share Market Channel Plan
For such market trends, popular TV has long been in the channel. Since 2017, popular TV has begun to sink channels, layout three, four, and fifth-tier cities, vigorously tap the county township market, to 'make big money, share equity' The concept attracts high-quality partners. At present, there are nearly 20,000 dealer partners in the country. Recently, the second national partner conference in 2018 officially kicked off, which also means that the popular partner model will continue to develop and strengthen its channel development. Route. Not only is the channel sinking, it is popular in 2018 to propose an online, offline two-wheel drive strategy, two-line integration, mutual promotion, and omni-channel sales continue to grow at a high rate. According to Ovi's TV market brand sales in July 2018 Data shows that popular TV sales increased by 1184.9% year-on-year, and nearly 12 times sales increase is enough to witness the great success of the popular two-wheel drive strategy.
Innovative marketing, bringing products closer to mass consumers
Zhou Kun, CEO of popular TV, said at the partner conference that in the second half of the year, Fengxing TV will continue to carry out two major marketing activities, 'will be replaced by new ones' and 'viral Internet new retail'. The next three to six months, Popular TV will enter the villages and towns across the country through the 'viral Internet new retail' approach, enabling villages to experience the latest popular Internet TV, and through this community fission marketing, to achieve sales fission explosion. Zhou Kun said that this year The competition in the home appliance market is particularly fierce. The sales of major traditional brands have declined, and dealers have suffered. In this market background, popular TV in the first half of the year promoted the 'new for old' campaign and won the enthusiastic embrace of the majority of dealers. It has won praises and strong recommendation from consumers, and has set off a revolutionary wave of 'changing traditional TV and using new Internet TV' in the country.
On-site experiential marketing
Through a variety of marketing activities, popularity will maximize the contact between products and consumers, and promote sales. The 'viral Internet new retail' sales model is based on the advantages of the popular Internet TV factory, innovative The marketing method provides the most direct help for the sales growth of popular TV.
Factory supply chain advantage is highlighted, new products will be listed soon
As the only Internet TV brand with its own factory, popular TV has a very strong ability in cost control. Under the situation that the domestic TV dot, surface and other technologies have a high price, the popular TV will control the price to most consumers. Within the acceptable range, accelerate the popularization of new technologies and bring benefits to consumers.
Popular new products at a glance
Zhou Kun said that in the second half of the year, popular TV will focus on 40/50/55吋 attack models, and seize the market through low prices. Zhou Kun also revealed the new product plan for the second half of the year. The popular TV series of all-metal sound fighters has entered the final test. The stage will be launched soon. The new machine will adopt an all-metal integrated design. The surface of the fuselage is treated by multiple processes such as polishing, sandblasting and anodizing. The metal has a strong atmosphere and is more high-end and textured. The new machine will be equipped with 6-unit high-power speakers. The highest output 3.1.2 channel system, with DSP decoding technology and Dolby sound, the living room is built as a private theater. The new Sound Blaster series is equipped with Mstar 6A848, 2GB+16GB memory combination, performance catching up with the mainstream models, it is worth look forward to.
Content and technology to create the ultimate product experience
For the product experience, the unique second-time broadcasting technology of popular TV can be said to be the biggest bright spot. The point-and-click broadcast, fixed-point second-time broadcast without buffering, greatly enhances the viewing experience. Since the launch of popular TV, the second-time broadcasting technology is also frequently in the industry. In addition, FunUI has added the 'parental exclusive' old man's desktop from the original 'standard desktop' and 'children' exclusive', making the popular TV become the exclusive of every family member.
Popular TV-rich content
In terms of content resources, Fengxing TV has undertaken the high-quality content of the two platforms of SMG Group's Oriental TV and Oriental Pearl (BTV). Among them, cinema movies, children's programs, and strong sports resources represented by NBA are the great advantages of popular TV.
In addition to the continuous introduction of global cinemas, popular TV will vigorously expand resources in children's education and learning content, and further strengthen the education content of different ages on the basis of the strongest children's education. Recently, BesTV and domestic well-known extracurricular tutoring brands Learn and deep cooperation, provide small and high-level full-curricular extracurricular teaching for children aged 3-18, and popular TV will gradually introduce these resources.
Since the birth of popular TV in 2015, the color TV industry has been ups and downs, and many Internet TV brands have disappeared. In this regard, Zhou Kun said, 'Wind TV has overcome one difficulty after another, creating a miracle after another brand. We have already walked the road from 0 to 1. The road from 1 to 99 is still very long. It laughs at the end and laughs best. The popular TV has the confidence to do its best!'
