After the Ministry of Housing and Urban-Rural Development launched the pilot project of the National Smart City in 2012, smart cities quickly received the attention of governments, especially with the widespread application of new generation information technologies such as the Internet of Things, the Internet, and cloud computing. It is booming. According to relevant data, the investment related to smart city construction in the next 10 years will exceed 2 trillion yuan, and as of 2018, 95% of the sub-provincial cities in the country, more than 500 cities, have clearly proposed or are Building a smart city.
Smart city has clearly become another billion-dollar market after the Internet. Faced with such a strong development trend, major LED screen companies are focusing on the development and investment of smart city solution products. Surprisingly, In addition to the hot spots such as LED small-pitch display, LED light pole screen and LED advertising machine have also become the focus of the market, attracting major companies to compete for layout. So, LED light pole screen and LED advertising machine What is outstanding, can you seize the vanguard in the craze of smart cities?
Important part of smart street light - LED light pole screen
Street lighting - as one of the main public facilities in urban construction, it plays an important role in the construction of smart cities relative to other public facilities. With the wisdom derived from smart cities LED display Street light pole, is a street light as a carrier, combined with WiFi Internet technology, power carrier Internet of Things technology, sensing technology, a practice for smart city construction, the main applications include intelligent street lamp integrated management center, intelligent lighting management system, video monitoring system , WiFi coverage system, intelligent sensing and distribution system, emergency alarm system, charging pile system, users can choose different application subsystems for combination application according to actual needs.
Smart LED light pole screen as a form of digital signage, smart LED light pole screen with remote voice intercom, remote interactive video, remote face recognition, WIFI, weather environment monitoring, remote cluster control, etc. display The effect is very 'smart', it can show the full outdoor highlight, high-definition experience. On the other hand, the intelligent LED light pole screen is also much more convenient to install than the conventional display, only the auxiliary of the street light pole Yes, there is no need for excessive manpower input, and the intelligent LED light pole screen has the characteristics of synchronous reception and synchronous playback. Therefore, it has natural advantages in road guidance, real-time broadcast of road conditions, information release, advertisement communication, etc. It is also very simple. It can be seen that LED light pole screen is an important part of smart street lighting and an indispensable part in the construction of smart city.
Advertising shows the best choice - LED advertising machine
In recent years, the advertising industry has been rapidly shuffling, the Internet has become more and more popular, and offline advertising has been difficult to operate. The disorderly competition has led to a large number of advertising spots causing public resentment. A popular saying in the society is called 'fire prevention and anti-advertising'. The continuous upgrading of urban terminal consumption, as a new generation of advertising for the natural carrier of smart city terminals, information dissemination media, LED advertising machine has entered the stage of commercial display with novel and unique, more fashionable attitude, which has attracted much attention from the market.
LED advertising machines are appearing in various places in a more popular way. Different from traditional paper advertisements, they are also different from TV publicity. LED advertising machines are novel and unique, rich in content, simple and generous, large in publicity, practical and economical. Advantages, in a variety of crowded public places, can better attract more consumers to come to understand and purchase products, to achieve the dual effect of consumer and business satisfaction.
The advantages of the LED advertising machine in the product design are also very obvious. The overall structure of the cabinet is ultra-light and ultra-thin, and it can also provide a variety of cabinet sizes and versatile shapes to help users achieve a variety of creative displays. At the same time, the exterior design is outdoor. LED advertising machine pursues high-end atmosphere, fashionable and novel, and it is also simple and convenient in operation. It can also carry out intelligent remote monitoring and management through mobile phone tablet and computer boarding, so that everything is under control. Therefore, it is no exaggeration to say that LED The advertising machine is the best choice for the current high-end shopping malls, shops, chain stores, hotels, banks, exhibitions and other places.
Keeping the door to quality and promoting the development of smart cities
From the above analysis, the advantages of LED light pole screen and LED advertising machine products are more prominent, and it can indeed play a greater role in the construction process of smart cities. However, as the market demand continues to expand, more and more enterprises Beginning to lay out the LED light pole screen and LED advertising machine segmentation field, which has intensified the market competition pressure, resulting in serious product homogenization, low-cost competition and other malignant phenomena began to appear.
For companies with far-sightedness, the line of sight is farther away. Now the simple price advantage is not enough to support the independent brand to stabilize the market share, and it may be more opportunities to improve the quality of smart LED pole screens and LED advertising machine products. Therefore, companies should think about how to achieve the transformation of products from quantitative to qualitative. On the other hand, the construction of smart cities is also LED display The development of the screen provides strong technical support. For example, 3D, VR and other emerging technologies under the leadership of smart cities are maturing, and the integration with LED display can achieve more possible display effects, providing more comprehensive for smart cities. Accurate, efficient management, applications and services.
Nowadays, smart LED light pole screens and LED advertising machine products have been established in every corner of the city, creating lighter, more energy-saving, smarter, more beautiful, and more market-oriented products have become the major LED screen enterprises. Development goals, using quality and innovation to lead the new development of smart cities, and contribute to accelerating the development of smart city display systems in major cities in China.
