In order to strengthen the commercial air-conditioning business in the Chinese market, Panasonic Co., Ltd. established a commercial air-conditioning sales company, Matsushita Air Conditioning Equipment (China) Co., Ltd. on June 6, 2018, and will start selling it in September 2018.
Previously, Panasonic passed the production of the commercial air conditioners in the Chinese market through the two companies of Guangdong Matsushita Air Conditioner Co., Ltd. (PAPAGZ) and Matsushita Refrigeration (Dalian) Co., Ltd. (PAPARDL). This time, the sales departments of the two companies were integrated. Co-ordination, launching a unified market strategy in China, at the same time, taking advantage of the two companies, for 'public construction, commercial engineering (non-residential)' 'home decoration project (residence)' 'home decoration market sales' three In the field, build a highly professional sales system.
The new company is located in Suzhou, where Matsushita Electric Industrial Research and Development (Suzhou) Co., Ltd. (PRDCS) is located in China. With the adjacent PRDCS as a development base for commercial air-conditioning equipment, it will strengthen its product development capabilities while developing and The sales department is integrated into one, and the products that meet the needs of customers are developed at a faster speed. The Suzhou headquarters also has exhibition halls and research facilities, which can let more customers understand the charm of products and services, in order to meet the demand for commercial air conditioners. Larger East China region to expand sales.
With the establishment of the new company as an opportunity, we hope to increase market share in China, the world's largest commercial air-conditioning market, and further expand its business.