A series of chain reactions triggered by the market winter are constantly being staged in the daily operation of home appliance manufacturers. Layoffs, salary cuts, diversified expansion and contraction, etc. are in full swing. Behind the scene is more and more corporate leaders, for the market trend Look empty.
Recently, there are reliable channels to disclose to the home appliance channel. A leading domestic appliance company is adjusting its organizational structure and officially launches a 15% reduction plan, mainly focusing on upstream manufacturing and downstream marketing. The first batch of layoffs is expected. The number of people is more than 5,000, and will eventually reach 10,000 by the end of the year.
Of course, it is not a small number of home appliance companies that have started the layoffs. The home appliance circle has further learned that it is a breakthrough in the organizational structure and strives to create a more vertical, flat, and efficient management system, which has become the current 'common practice' for many home appliance companies. The ratio of layoffs varies from 10% to 20%.
At the same time, many business clerk from the home appliance channel also revealed that although agents and dealers have not started the layoffs plan, but the structural salary cuts, reductions, has been placed on the desk of many business owners. Mainly in, face For the new annual opening, combined with the manufacturer's product promotion focus, adjust the commission of the business staff and the salary structure. Forced all the salesmen, the guides from the quantity to the quality of the business transformation.
However, some home appliance marketers told the home appliance circle that with the cold winter of this round of home appliance retail market, layoffs and pay cuts are regular actions. What is more worrying is the transformation of some home appliance manufacturers in the past few years, especially Diversified expansion business is also facing abolition, merger and other actions. Equivalent, this will shake the transformation process of some home appliance companies, especially diversified expansion projects. No output will be eliminated.
Obviously, whether it is layoffs, salary cuts, or organizational adjustments, slowing down the pace of diversification, it is actually the market performance of 'Spring River Plumbing Duck Prophet'. This further reflects that more and more home appliance manufacturers for 2019 Even the market development and trend in 2020, generally bearish and depressed. Therefore, decisive action will be taken in the second half of 2018, so as to avoid the operating losses caused by the decline of the company's market after the adjustment of the home appliance market continues to increase. Personnel bloated and other situations.
Similarly, for many home appliance manufacturers, it should also be realized that this series of adjustments will be a rather long and difficult process, and will certainly cause phased problems in the existing business operations and marketing of home appliance manufacturers. Impact and impact. Therefore, we must make all kinds of psychological preparations in advance.