TV sets are indispensable household appliances for every family. From the initial black-and-white TV to the current 4K TV era, TVs have undergone several revolutionary developments. Nowadays, the TV industry has entered an outbreak of new technology applications, and consumers are even more In favor of paying for new technological achievements, in the ever-changing market demand, those who have the ability to win a place are all enterprises with exclusive advantages. For example, the Internet TV brand is cool, and it has gained a lot in 2018. TV's development track in 2018, it is not difficult to find out why Cool Open can win the favor of the market.
First, the color TV industry is in a downturn, and the cool-opening trend is rising.
After 30 years of rapid development, China's color TV market has ushered in severe challenges, consumer demand is escalating, consumption habits are changing, and TV demand is decreasing. This is a problem that all industries must face. According to Aowei Cloud ( AVC) Total channel data shows that in the first half of 2018, the retail volume of China's color TV market was 22.6 million units, up 3.6% year-on-year, and the retail sales volume was 72.5 billion yuan, down 2.0% year-on-year. The number of TV sales is rising, but TV sales The quota is declining, and the overall market is in a downturn.
Under heavy pressure, most of China's color TV manufacturers have suffered a profit from 'Waterloo'. The 2017 annual public financial report shows that the net profit of several TV brands has fallen sharply, and even some brands have fallen into long-term huge losses, facing delisting. The situation can be counter-intensified in the big test that the global color TVs face together, and there are only a handful of brands that have achieved sales growth, and Cool TV is one of them.
According to the second quarter of 2018, the total sales volume of Cool TV has exceeded 255,000 units since April, and the amount has achieved a positive year-on-year growth. The latest released AVC data for the third week of August showed that Cool TV sales increased by 31.7% year-on-year. Ranked second only to Xiaomi and Skyworth, Hisense and other TV giants, far surpassed the storm of the Internet TV camp, KKTV. Intuitive comparison of sales data, Cool TV sales is twice that of KKTV, nearly three times that of the storm. Not only that, Cool sales of 31.7% of the year-on-year growth, in the list of more than 80% of the year-on-year growth of negative brands, is really very bright.
Second, Cool Open no longer sells TV? Open dual-brand operation mode
On April 26, 2018, Wang Zhiguo, CEO of Shenzhen Cool Open Network Technology Co., Ltd. announced at the '2018 Cool OTT Big Screen Value & Advertising Agency Awarding Ceremony': 'From April 1st, 2018, Cool Open no longer sells TV has been ', this heavy news has stirred up thousands of waves in the TV industry, causing public opinion speculation. Cool open does not sell TV? Is the TV business suspended, how will Cool TV service be carried out?
These worries are not necessary. In the 618, 818 two large e-commerce carnivals that ended not long ago, Cool opened with the sincere attitude and technologically innovative products, and achieved the second highest score of Internet TV brand. Open brand TV is still firmly on the road of TV industry development, fully based on user needs, market-oriented, technology-oriented, innovation-driven, to provide users with high-quality anti-Blu-ray TV products.
The issue of worrying consumers who bought Cool TV in the past, the official also gave a reassurance, the original cool TV products, supply chain, business, operations, market, service team are all integrated into Skyworth Global E-Commerce Center, the implementation of ' Skyworth + Cool Open' dual brand operation.
In this regard, Mr. Zhang Hongjun, general manager of Skyworth Global E-Commerce Center, also said that Skyworth Global E-commerce Center will unswervingly promote the dual-brand model, Skyworth and CoolOpen will provide users with better quality smart TV products. He also revealed that cool New TV products are also being planned.
Third, from Baidu to the People’s Daily, cool to explore a new future
In April 2018, Cool TV from the different levels and Baidu in-depth cooperation, together to create a smart assistant Xiaowei AI. Xiaowei AI not only in the voice recognition rate, responsiveness and other voice function dimensions have advantages, more can help Baidu content ecology and knowledge map, bring better quality deep experience to smart TV users.
In the future, Baidu's dialogue-based AI operating system, DuerOS, will also fully interface with the cool-open system. Baidu's cutting-edge technology such as face recognition and image recognition will introduce the cool open system. It is foreseeable that the cooperation between Cool Open and Baidu will continue to be The Cool TV system offers a new, evolving experience.
Nowadays, after receiving Tencent of Tencent in succession and Baidu's 1 billion yuan shareholding, the value of the company is nearly 10 billion yuan, becoming the most dazzling unicorn in the current smart TV industry.
The same is also aimed at cooperation with the People’s Daily. On August 22, 2018, the People’s Daily Digital Communication, Cool Open Network and Skyworth Qunxin reached a deep cooperation intention in Beijing, and the People’s Daily officially announced its entry into the Cool Open Smart TV System. Enriching the People's Daily Digital Communication System. Cool Open Network has also upgraded its 'Big Content' strategy to become an important partner in the OTT field under the People's Daily Media Integration. This is also the strategy for the further development of the Big Content Network. Improve the important content of news content.
Fourth, cool open smart TV, multi-technology advantage blessing
The benign development of the cool open intelligent system is intuitive to the effect of the cool open smart TV. The cool open system has continuously improved the technical level, content level and experience level, creating a new competitive advantage for the cool open smart TV. After you open the system's smart TV, you can enjoy the content ecology and knowledge map from Baidu, as well as AI intelligent voice control, face recognition and other novel technologies. Authoritative news from People's Daily and iQiyi, Tencent video rich Content resources will also enrich the user experience.
Cool TV itself also has many technical advantages. Skyworth TV has accumulated years of research and development experience, combined with the international certification of optical anti-Blu-ray technology, coupled with Baidu's cooperative research and development of Xiaowei AI and increasingly perfect cool open intelligent system. It is not surprising that it can achieve sales growth of 31.7% year-on-year, far surpassing other Internet TV brands. Under the situation of contrarian growth, the pace of Cool TV will be more and more determined.
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