On August 26th, 'Yilian Ecology Creates WE to Come', the establishment of China Garment IOT Ecological Alliance and the Haier Clothing Network Eco-release event were held in Shanghai. On-site, Haier Yilian Ecological Platform, China Garment Association, China Goods Coding Center, etc. The establishment of the China Garment Industry Alliance, attracted more than 100 large and medium-sized clothing companies such as Haishu Home, Yingshi Children's Wear, and more than 20 Internet of Things technology companies including Xiaoyi.
With the rapid development of the Internet of Things technology, the industrial boundary has been continuously broken, and the integration and development between different industries has become the norm. Previously, the clothing industry and the washing machine industry, which are the upstream and downstream industry chains of clothing, are 'individually', providing users with wear and tear. Services such as care and maintenance. With the upgrade of consumption, users have an updated demand for the intelligent management of the whole life cycle of clothing. Taking clothing as an example, Haier built the Yilian Ecological Platform to form the Internet of Things, breaking the boundaries of the clothing and washing machine industry, and building It provides an interconnected ecological platform that not only provides clothing companies and other resource providers with solutions for the whole life cycle of clothing, but also provides users with a smart wash experience throughout the process of washing, protecting, depositing, and purchasing. For better Promote the landing of the clothing network in the field of clothing, the China Clothing Federation of Ecological Alliance was established.
At the manufacturing end of the factory, the clothing enterprises have realized the digital management of the whole life cycle of clothing through the strong alliance with Haier Clothing Network. According to statistics, thanks to the RFID IoT technology, the clothing manufacturers represented by Haishu House receive and ship the goods. The efficiency is increased by 200% and the labor cost is reduced by 50%.
At the storefront, clothing brands have greatly improved the user experience of selling clothes in sales stores by applying RFID chips, such as the application of smart fitting mirrors, allowing 3D fitting, smart wear to become a new sales model, and new In terms of retail stores, not only can the sales process be followed up in the whole process, but also the main push styles and popular products can be customized according to the purchase needs of regional users. According to the data, through the cooperation with Haier Internet, the inventory turnover of the clothing sales stores is increased by 30%. , user traffic increased by 18%, revenue increased by 15%.
At the home end, through cross-border cooperation with clothing companies, Haier Internet of Things can provide users with exclusive washing care solutions, smart washing machines equipped with clothing recognition functions, smart wardrobes, 3D fitting mirrors, wash, protect, save, take, buy The whole process of the clothing butler service. At the event site, Haier also released a series of IOT washing machine products including the Yilian pulsator and the Yilian roller, and the three smart modules such as the small housekeeper and voice recognition.
Haier Clothing Network is the industrial Internet cloud platform of COSMOPlat in the field of mass customization of clothing. It relies on the smart home appliances and Internet of Things technology of the Internet of Things to provide users with solutions for the whole life cycle of washing, protecting, storing, and purchasing. Through cross-border cooperation with clothing and home textiles, dyeing and dyeing industry, clothing and materials technology industry, we have realized the win-win value of various stakeholders in the open shared care ecosystem.