On August 24th, Alibaba's new retail milestone project, 'Tmall Future Kitchen', was officially unveiled at the Boxan Xinjiangwan Youfang Store in Shanghai. At the opening ceremony, there were not only many well-known brands to help, but also a couple of stars. Tian Liangye’s airborne live interaction.
Tmall's future kitchen is jointly created by Tmall, Box Horse, and New Seven Days. It aims to provide consumers with a new kitchen-based scene-based retail experience service. Different from traditional stores, the first future kitchen store decoration design is very eye-catching. A variety of smart high-tech and high-visibility kitchen products on display are full of fun and ingenuity, and customers are like entering a new network red card resort.
Tmall's future kitchen is jointly created by Tmall, Box Horse, and New Seven Days. It aims to provide consumers with a new kitchen-based scene-based retail experience service, based on the high-end consumers of Box Horse, through the offline store star variety show. Interactive experience teaching, brand flashing, cooking competition, masked king and other combinations of activities, allowing consumers to experience the food production process and experience kitchen products in the field, to provide consumers with a better and more expensive shopping experience. At the same time, deep integration of Tmall and box horse resources, based on Tmall category day, brand super product day, happy day, box horse marketing activities and other nodes to provide brand new retail marketing positions for brands.
With the arrival of consumption upgrades, the box horses, which are mainly for direct supply from all over the world, have become the new favorite of thousands of consumers in recent years, opening a fire family. As the new retail strategy leader of Alibaba, every action of Box Horse is highly sought after. The first Tmall future kitchen settled in Shanghai Box Ma Xinjiang Bay Youfang store can be described as occupying the right place and the right place.
The opening of the first kitchen scene-style experience store in China was of great significance. The heads of Tmall and Box Horse attended the opening ceremony. As one of the initiators of the future kitchen project, the person in charge of the Tmall kitchen and electric appliance industry first introduced it. The future kitchen birth background and positioning. Zi Yan said: 'As people's living standards improve, consumers' consumption concept of kitchen space is gradually changing. In the past, the kitchen was considered a family labor center, but in the future we think the kitchen should be Family gathering center. As an ideal life advocate, Tmall will join hands to create an ideal kitchen space for consumers, not only intelligent kitchen appliances, but also consumers to experience online purchases offline. Good scene. '
Above: The head of the Tmall kitchen appliance industry
Box Ma Xiansheng provides an ideal offline scene for Tmall's future kitchen. The owner of the box horse, Zangshan, also shared the function of the future kitchen in the box horse. Zhashan said: 'As a healthy life practitioner, box horse not only has everyone With the scarcity of fresh food ingredients, with the opening of the kitchen in the future, Box Horse will also provide more kitchen-related experience services. Consumers can not only buy ingredients, but also learn how to cook these ingredients better, and provide them simultaneously. Related kitchen supplies sales service, full-service good box horse consumers. '
Above: The head of the box horse platform operation department, Zangshan
As the next milestone project of Ali New Retail, the future kitchen can be said to be outstanding. The new seven-day company with ten years of online operation experience and the bottom line is fortunate to be the future kitchen project operation. New Seven Days CEO CEO left Yingjie also introduced the future direction of kitchen operation at the opening ceremony. Mr. Zuo said that the new seven-day is known for his low-key and pragmatic, and he is good at speaking with results. The future kitchen will fully help all brand partners to create new retail scenes to achieve online and offline linkage. Integrate consumer awareness, interest, purchase and loyalty to serve the brand's global marketing needs while providing consumers with an ideal kitchen life scene.
Above: Mr. Zuo Yingjie, CEO of New Seven Days Company
Based on the common concept, Tmall's future kitchen concept has attracted many well-known brands to respond positively, Fang Tai, Bosch, Haier, Jiuyang, Midea, Kohler, Vitamis, COFCO, Boss, Vantage, One Cup, Carotel, etc. The first batch of strategic partners of the future kitchen attended the opening ceremony.
Fang Taihe and Bosch shared their understanding and expectations for Tmall's future kitchen as a representative of the brand. I hope to work together with the future kitchen to build a new lifestyle for consumers.
Above: Mr. Cao Yunhui, Minister of E-Commerce Department
Above: Mr. Tang Jianrong, Senior Director, Direct Management Department, Bosch Home Appliances Greater China
Bosch Home Appliances specially invited Tian Liangye and his wife to participate in live interaction with tens of millions of Taobao users, and presented a delicious and delicious 充满 with full of surprises.
Above: Tian Liangye, a live broadcast interactive
On August 25th, Xiaomi and Tony respectively conducted tutorials and gourmet cooking demonstrations.
Above: Xiaomi teacher on-site cooking show
Above: Italian chef Tony live food show opens
Although the kitchen of the future has just opened, it has already stimulated the imagination of all parties. I believe that in the near future, the kitchen will be opened all over Shanghai and all over China, serving more consumers across the country.
