According to statistics, the utilization rate of water purification products in the three cities of Beishangguang has reached 15%, and the overall utilization rate of household water purifiers in China is 3% to 5%. With the improvement of the quality of life, more People began to pay attention to the health of drinking water, which also promoted the rapid development of the water purifier leasing industry, the domestic water purifier market has great potential.
There are so many brands of water purifiers, consumers don’t know how to choose
The role of the water purifier is to filter the water quality, remove water impurities, and pick a suitable water purifier, which may be difficult for consumers.
Because there are many differences in water purifiers, the first is the price difference. The two water purifiers seem to have the same price difference and are very large. The cheap water purifiers can be purchased only two or three hundred, and one or two thousand are often Seeing that it is more expensive to use more than 10,000 pieces. It is difficult for consumers who choose expensive or cheap.
Then there is the filtering technology. Different brands of water purifier water purifier technology may be different, there are differences, there are some water purifiers to be cosmetic, add mineral slogan, which makes the choice more difficult.
The water purifier that plays any additional role is just a scorpion. It mainly attracts your attention. At present, the water purifier on the market has no additional effect. In addition, the price can be purchased according to your own budget. If you can't afford it, you can choose it. One person rents a machine to rent, to locate a small household water purifier, mainly based on the dual technology path of ultrafiltration membrane and RO reverse osmosis membrane.
According to incomplete statistics, as of July 2017, there were 4,000 water purifier enterprises in China, and there were 1,600 machines produced by the whole machine, but only 500 enterprises holding national water-related approvals. The data shows that there are many water purifier enterprises that are not qualified for production, and the unqualified products produced are circulating in the market. Now the domestic water purifier manufacturers are developing at a rate of 30%, and the newly added enterprises are 40%, with 10%. Manufacturers will face bankruptcy or turn around.
The water purifier rental market began to break out
The water purifier has been in development for more than ten years in China, and has formed a very mature industrial chain. In recent years, the consumption of household small water purifiers has started to rise, and the popularity of many smart homes has driven the water purifier industry. According to the data in the “China Water Purifier Industry Production and Demand Analysis Report” released by the Prospective Industry Research Institute, it can be seen that in the year of 2016, the sales volume of water purifiers in China reached 13.12 million units, and the retail sales reached 203. 100 million yuan.
Today, the annual growth rate of domestic water purifier market capacity reaches 50%. It is estimated that the penetration rate of household water purifiers in the country can reach 20%~30% in 2019, and almost 100 million people are using it. In order to seize this market, There is a lot of influx, to divide this huge cake.