August 24, designed to create a 100-year ideal life scene of the poly-cost of the Super Day attack, Changhong-ling AI smart home appliances to join, the activity on the line has aroused widespread concern; More introduction of smart home appliances let go, ' smile H5 ' transmission, flash experience show and so on, from the line to the line to give consumers more astute choice.
This effort to build the gathering day is popular with users, several times detonated sales peak. In the exciting and colorful preheating, the event total sales of more than 4,000 pieces, the total sales of more than 11 million; It is reported that the overall screen TV industry sales ranked first, instant become a new cost-effective smart TV explosion; One of the color TV sales 4.88 million, compared with the daily sales growth of 240%; Air conditioning overall sales of 1.82 million, compared to the daily growth of 300%; Refrigerator overall sales of 4 million, compared to the daily growth of 300%.
From the cost of the sale of the data to fully demonstrate the consumer AI home appliances, and the changhong of the United States brand recognition.
' Smile ' to buy new experience, brand carnival AI home appliances qi Concessions Poly-cost Super Poly Day is the main marketing position of cat category, in different areas to help major brands redefine the industry position in the segment category.
August 24, 25th, the smart home appliances industry leader Changhong-Mei Ling joint cost-effective marketing IP Super Gathering day, in Chengdu Ifs Square opened a special limited ' smile Photo House ', passers-by can be their happy smiling face in the square big screen transmission. At the same time in the activities of the site, Changhong also built a smart home appliances interactive experience Zone, the day gathered a large number of user experience AI Intelligent home appliances products.
Smile Flash activity is aimed at 8.24 Changhong-Mei Ling Super Poly-day drainage, the online experience and online on the platform directly through the cost-effective, carding a high conversion of the sales channel. This time also launched a variety of Changhong hot smart products: AI far-field voice control, intelligent speech recognition, large data analysis, fuzzy Search, personalized recommendation, such as intelligent functions of changhong ultra-thin screen AI3.0 TV; Changhong also brought the warm and cold prophet, intelligent temperature control, through Ali Intelligent app to achieve remote control of variable frequency air-conditioning; For fresh and live, with the preservation of black technology, rose fresh 33 days, beef sauce 99 days of the United States Ling Refrigerator!
4K Super HD Quality cinema-level acoustics three-ocean intelligent TV. Four appliances full fire, thousands of hundred, the next single send good ceremony.
' Ai butler, listen to me, know I mean ' is the slogan of the introduction of Changhong AI brand, 8.24 Super Poly Day let AI smart home appliances into the public life, and Changhong Ling Ai Intelligent Butler can easily realize a variety of intelligent control, Ai Fu Smart home, Changhong, the United States to help upgrade consumption.
Changhong is ready, multiple play to help gather day Super Poly Day from a single category to infiltrate the construction of the consumer scene, Scene marketing IP, vertical group of accurate touch to reach the marketing IP, to help the brand to reach the target consumer precision.
To prepare for this time the attention of the ' super Gathering Day ', Changhong-Mei Ling has been in preparation for a long time. For example, the introduction of the ' Smile Pass ' H5, is the changhong of the United States one of the plotting; Pass on your happiness and have the chance to get the ' Super Day ' benefit.
This paragraph H5 once on-line, then attracted many user participation, ' smiley ' in each big social platform, the friend circle brushes the screen unceasingly.
2018, is the national tide products Changhong through the 60th year, Changhong introduced the Happy TVC short film, with AI smile will be happy to pass, which gives users to create ' feel happy ' use experience.
Convergence of Pioneer brand, intelligent digital marketing transformation From this cooperation, the relationship between the two sides is more like the platform and brand of mutual achievement------------------------------------------------------
Brand digital transformation and upgrading of the target. At the same time, poly cost-effective for users to quickly decide the desire to choose, do their best to show the quality of goods to consumers, to bring them quality of life, smart choice.