According to the data of Zhongyikang's 33rd week, since August, the air-conditioning retail industry has increased by -4.2% year-on-year. In the context of slowing industry growth, Haier air-conditioner transforming healthy air has achieved a contrarian growth, with an increase of more than 10%. Haier air-conditioning has achieved the first market share in 13 centers in Shenyang, Taiyuan, Tianjin, Tangshan, Lanzhou, etc. From the data of the year, Haier air-conditioner accounted for 51% of the price segment of more than 16,000 yuan, occupying half of the high-end market.
At the China Air Conditioning Industry Summit Forum in 2018-2019, industry experts clearly pointed out that there are uncontrollable factors in 'seeing the sky to eat', and air-conditioning enterprises should work hard to improve the production and research, sales and service levels, brand awareness and other dimensions.
Different from the industry practice, Haier Air Conditioning has carried out public welfare cleaning in the country this year. The use of a basin of black water washed by dirty air conditioners to interact with users' healthy air demand has become a highlight in marketing. As of now, more than 200 cities across the country 60,000 families benefited from it.
In Xuzhou, Haier Air Conditioning cleaned the dirty air conditioners for 50 professors in Niushan Teacher's Apartment and continued to ferment in the teacher community. In Xiamen, a hotel official changed the 55 Haier self-cleaning air conditioners after seeing the washed black water. In Gaozhuang Town, Anyang, Henan Province, among the 66 villagers who participated in the deep cleaning, one out of every three households was replaced by a new Haier self-cleaning air conditioner.
In fact, not only in the marketing side, Haier Air Conditioning also puts the user interaction before the product goes on the market. For the internal air conditioning of the air conditioner, the user's pain point is difficult to clean. In 2015, Haier first created the air conditioner that will take a bath, and realized the air conditioner through the patented self-cleaning technology. Clean. In response to the indoor air pollution caused by smog, Haier invented the 'energy swallowing' net self-cleaning air conditioner to achieve temperature and humidity regulation and air purification, from the air blown clean air to the user breathing fresh air.
In August of this year, Haier invented the 'new air' self-cleaning air conditioner, which satisfies the need for users to change the air in the air-conditioned room without opening the window. At the same time, Haier air-conditioner takes a bath in the live air-conditioned room, the 'swallowing' experiment, by seeing 4. The actual interaction has led to the economic effects of the air - conditioning community.
Under the single-in-one management mode, Haier took the lead in opening the ecological brand building in the Internet of Things era. Now, Haier's air-conditioning system is gradually realized under the three platforms of COSMOPlat industrial Internet platform, U+ smart life platform and interactive platform. User experience upgrades and ecological value-added network contacts. According to industry insiders, Haier Air Conditioning's community interaction model between products and users provides a new path for the air conditioning industry.