Some people say: Dishwasher is one of the most boring inventions, it is not accepted in the Chinese market, the reason is not because of price factors. Such as refrigerators, washing machines and other classic white goods, in the current year, the material is scarce, the living standard is low It is still a basic 'big thing', and the benefits and conveniences they bring are irreplaceable. The marketing promotion of the dishwasher is just a consistent routine of the so-called 'exquisite life' of capital packaging. Related data shows: Dishwashers have a penetration rate of nearly 60% in Europe and the United States, while the penetration rate in China is less than 3%. So some people say that the dishwasher is not optimistic in the Chinese market.
However, let us analyze the data of Ovi Cloud today. Is the dishwasher in the Chinese market a blue sea or a quagmire?
According to the annual data of the Avi Cloud (AVC) dishwasher, the size of the dishwasher market has grown rapidly in the past five years. Especially in 2016-2017, the dishwasher can be said to be the kitchen of the year. The biggest hot spot in the electric industry is highly praised by the major kitchen appliances companies. In 2018, due to the overall sluggishness of the home appliance industry, the dishwasher is expected to continue to rise to 6.3 billion yuan, up 45.1% year-on-year. Although the growth rate has declined, The growth rate is still among the best in the kitchen appliance industry.
So, what kind of convenience does the dishwasher bring to us, which has led to its popularity in the market in recent years? Let us come to the market and see what users think of it.
From the review experience of the above three users, the benefits brought by the dishwasher are obvious. The keywords include: clean, convenient, free hands and so on.
The benefits of the dishwasher have made the dishwasher popular in the market in recent years, but what is the reason for the low penetration rate in China? We can discuss it here, there may be several reasons:
1. The influence of traditional Chinese lifestyle: Male, female, female, responsible for household chores at home, free time, insufficient demand for dishwashers.
2. Chinese people don't understand the dishwasher, or they don't know much about it. They have a skeptical attitude towards their dishwashing technology.
3. Some of the shortcomings of the dishwasher: such as long washing time, wasting water, and high noise has a negative impact on some people interested in the dishwasher.
However, with the development of society, the process of urbanization, the growing popularity of people, the concept of equality between men and women in the family, the continuous promotion of the dishwasher market and the iteration of its technology, there is reason to believe that the dishwasher will definitely become a family. A must-have item.
Therefore, the dishwasher is not a bubble that is blown out. It is an inevitable outcome of the development of the times. It is not a problem for family life. It is a re-liberation of people's hands. As long as our Chinese dishwasher company can do a dishwasher suitable for Chinese people. It can occupy the high ground of Chinese dishwashers and become the overlord of Chinese dishwashers. Cut a big cake in the dishwasher market.