Agricultural machinery, agrochemical giants hand in hand: Yanma Agricultural Machinery and Sinochem Agriculture signed a strategic cooperation agreement

Strengthening cooperation between enterprises, integrating resources, and achieving a win-win situation has become an important strategy and trick for enterprises to cope with this changing era.

Chinese and Japanese agricultural giants hold hands

According to Yanma Agricultural Machinery, on August 23, Yanma Agricultural Machinery cooperated with domestic agrochemical giants and Sinochem Agriculture, a large-scale central enterprise, and signed a strategic cooperation with Yanmar Agricultural Machinery (China) Co., Ltd. in Wuxi. Agreement. The president of Yanmar Agricultural Co., Ltd., who is from Japan, and the president of Sinochem Agriculture, Qu Hengde, and other leaders have witnessed the signing ceremony. Yan Ma, General Manager of Yanmar Agricultural Machinery (China) Co., Ltd. and Sinochem Agricultural MAP General Manager Ying Minjie signed the strategic cooperation agreement on behalf of both parties.

According to the strategic cooperation agreement, the two sides will give full play to their respective professional capabilities and resource advantages in the agricultural field, and strengthen cooperation and cooperation in business development, technical exchange, agricultural machinery sales, demonstration and promotion, smart agriculture, project publicity, social responsibility and other aspects. Through complementary advantages, we will build a long-term sustainable strategic partnership, and jointly serve new-scale planting entities to create greater commercial value for both parties.

Yanma Agricultural Machinery aims at Sinochem Agricultural MAP Demonstration Farm and related service entities. Based on the basic principles of agricultural machinery and agronomy, it will provide Sinochem agriculture with advanced technology, economical rationality, competitive price, and compliance with standardization and full mechanization requirements. Products, technical support, accessories, after-sales service detailed solutions, to ensure the timely supply of agricultural machinery, accessories.

Yugang Yuzhang said that he is very pleased that Yangma Agricultural Machinery has reached a strategic partnership with Sinochem Agriculture. He believes that the MAP strategy is not only really exploring and solving the practical problems facing China's agriculture, but also expects both sides to strengthen comprehensive communication and establish long-term stable strategic cooperation. The Ma Nong machine has the ability to make its due contribution in the Sinochem Agricultural MAP strategy.

Strategic cooperation signing ceremony site

Figure shows the model of cooperation in the field of Chinese paddy field

Before signing the contract, Minister Ma Heng of the Yanmar China Business Integration Department led the president of Sinochem Agriculture, Mr. Yan Hengde and his party to visit the company's production workshop and product exhibition hall, and introduced the characteristics and technical advantages of Yanmar products to the president of Sinochem Agriculture. During the following talks, the two sides introduced the development of the company. Sinochem Agriculture Wang Minxin introduced the exchange technology of rice side deep fertilization.

Qi Hengde, president of Sinochem Agriculture, said that the intensive development of land and the aging of the rural population are now serious. Therefore, the status quo of China's agricultural production is undergoing major changes. The government hopes that agriculture will develop better. The MAP strategy of Sinochem will be in China's future. Agricultural production plays a major role. As a century-old enterprise (established in 1912), Yanmar Group is still able to continuously pursue new technologies and continuously improve its service model. It still maintains a strong vitality and is worthy of learning from Sinochem agriculture. Development, agricultural services, technical cooperation, digital agriculture, etc. have great cooperation space. I believe that in the future, the two sides will become a model of cooperation in the field of paddy fields in China in terms of the integration of agricultural machinery, agronomy and agricultural resources, and jointly contribute to China's agricultural development. .

Visit the exhibition hall

Visit the production site

Exchanges between the two sides

According to Ueda Kaisuke, Yanmar Agricultural Machinery and Sinochem Agriculture began initial contact on May 19 this year. He believes that the signing of the strategic cooperation agreement fully reflects the high efficiency of both sides, and the agricultural MAP personnel of Sinochem Agriculture on the agronomy of local crops. And the familiarity with local farmers fully reflects the 'liveness', admiring Sinochem's convening of so many knowledgeable young people to serve agriculture, and hopes that Yanmar company personnel can also be young and promising.

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