At 14:00 on August 23rd, the 2018 new product launch conference was held at the Beijing Jingyuan Art Center with the name 'Break the Future, Seeing Nothing Seen'. The company officially released the U1 4K Laser TV, Nut X3 4K Intelligent Projection. A variety of new products, with '4K' enough to impact the performance keywords of the 100 billion TV market, open a new era of 'future TV'.
In order to match the theme of 'breaking the future', the nuts set up a giant space capsule and a space-time shuttle corridor to guide the audience into the scene. With a special space ticket 'boarding', the audience can be in the capsule Inside, you can see the real machine display of a variety of hot products. The light and shadow staggered as if you were in space. Then you stepped into the time tunnel, and the time-space acceleration scene switched to the conference site. From now on, you will see the future of audio-visual life. Extraordinary charm.
New products, smart projection / laser TV 4K era has come
The heavyweight of this conference, of course, is the simultaneous development of the nut 4K products. At the same time, it cuts into the market at the consumer price, and the super cost performance leads the industry trend.
Nut U1 4K Laser TV
As the first Internet brand to launch laser TV in China, the nut has accumulated rich experience in R&D and design. The 16-year-old nut S series laser TV has been sold. This is the first to launch a 4K laser TV with a price of less than 9,000 yuan. , both at the industry level and at the consumer level are significant.
Nut U1 4K laser TV has 4K resolution, achieves 8.29 million pixels through dual DMD chip, and the number of pixels is four times that of 1080P. It has more delicate and realistic projection quality performance. 2000ANSI lumens super high brightness, with anti-light curtain Really can be seen during the day, the picture and clarity can be a perfect substitute for LCD TV. At the same time 0.21:1 ultra short throw projection ratio, the machine can be placed in a position of about 20cm from the wall to project a 100-inch large screen, the winger future The exterior design is equipped with a detachable dust filter. The new way of opening the modern home is full of futuristic. In terms of lens, the nut U1 4K laser TV uses 9 high-precision super lens lenses, which are specially designed for laser TV characteristics and can guarantee The edge of the projected picture is as sharp as the center.
In addition, the nut U1 4K laser TV's HDR 10 high dynamic range imaging technology, high-quality speakers, JmGO OS smart operating system make it a home audio and video entertainment center, serving the family's large-screen life needs.
At the press conference, the nuts also strategically cooperated with Tmall's global heavy new product launching position 'Tmall Black Box'. The Nut U1 will be exclusively launched at 0:00 on August 27, and 5,000 limited retail outlets will be abandoned. The price of 24,999 yuan for the majority of consumers to benefit, to the hand price of 8,999 yuan, together to promote the future of the new TV boom.
Nut X3 4K intelligent projection
Nut X3 4K smart projection also appeared as a special surprise, the configuration of the exposure let the fans, the guests are heart-warming.
Nut X3 4K intelligent projection has 4K ultra-clear image quality, and the ultra-high brightness of 1500 ANSI lumens is also very prominent. After all, the current flagship intelligent projection brightness is concentrated between 1000~1350ANSI lumens, increasing the brightness band by nearly 10%. The benefits come naturally to make the daytime look even more fearless, and the glare can be handled with ease. The resolution and brightness of the two major levels break through the bottleneck of the big upgrade, will fully speed up the 4K process of intelligent projection, the nut is in the industry pioneer Dare to dare to fight.
At the same time, the Nut X3 4K intelligent projection is equipped with MSTAR quad-core processor, with MEMC motion compensation function, with HDR 10 high dynamic range imaging technology and high-quality glass lens, the picture quality is quite superior. Nut X3 is confirmed by Dolby and DTS sound effects. It has become a very rare brand recognized by the industry. It is reported that the retail price of this machine is 6,999 yuan, and it is expected that there will be a surprise price.
Based on the present, looking forward to the future, the 4K strategy of nuts
Hu Zhenyu, founder and chairman of Nut Laser TV, also told the story of the development of nuts at the press conference. In 2011, Huo Le Technology was established, and released the first intelligent projection A1 in real sense, allowing projections to enter from office and educational scenes. The family. By 2014, the 'Nut' brand was born and launched the round projection nut G1, becoming the first intelligent projection to be valued in industrial design. It is also the first in the industry to have electric focus, the first one Voice control, the first built-in audio, the first intelligent projection with standby Bluetooth speaker function, and these features have become the standard for intelligent projection, so it can be said that the nut G1 is an epoch-making product. At the sales level, in 2015, the sales of Double 11 nuts in Tmall exceeded 27 million, ranking first in the category, and by 2017 sales reached 123 million yuan, which continued to win the title and entered the Tmall billion club for the first time. Just two In the year, the sales of nuts increased by a factor of six, indicating that smart projection/laser TV is no longer a niche product, but a new home entertainment terminal.
At the same time, Hu Zhenyu mentioned: 'In 2017, the annual domestic LCD TV shipments exceeded 40 million units, and the global shipments exceeded 200 million units. In addition, LCD TVs have more than 500 million stock markets, which is the consumption upgrade to bring to the laser TV. The huge opportunity, the nut has 500 million stock market can be tapped. In 2018, the journey of the nut laser TV has just begun.
Nut Spring's old friend Star VC founder Ren Quan, who appeared as a nut investor, told about his five years of witnessing the growth of nuts. He saw that the future TV is getting bigger, lighter and more with the dream of nuts. For the love of consumers, I also believe that 'the nuts of the future will definitely subvert themselves and make more different things'.
At the end of the conference, the nuts are also sincerely placed in the experience area for the guests, the media and fans to get started, 'review', the harvest site praised.
From the two years of development and product layout of nuts, it is not difficult to see that laser TV is the highlight, intelligent projection is the accelerator, the brand built by the two core products is 'invading' the consumer's life with super high speed. Nuts have been advocating The 'fourth screen' development strategy, up to now, has achieved good results in both hardware and software. In the future, with the help of nuts, the living room audio and video may be able to reshape our lives with a faster pace of change. .
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