Recently, domestic mobile phones have frequently reported that they will enter the TV field. Following Huawei's re-establishment of the TV project team and contact with upstream panel makers, a number of mobile phone manufacturers such as vivo, OPPO, etc. are also rumored to be evaluating and researching the TV market.
Although manufacturers have not responded to these news positively, industry insiders said that domestic mobile phone companies will definitely enter the color TV industry in the future. Although the current color TV industry is highly competitive, especially for some companies with weak core technologies, I think this is a good time. But for companies with core competitiveness, entering this time may bring a kind of 'shuffle' promotion.
Domestic mobile phone intervention
Or promote the transformation of color TVs to smart phones
Recently, news about the cross-border TV production of domestic mobile phone companies has once again become more and more popular. Some media reports that Huawei has re-established the TV project team and conducted research on the hardware and UI levels; the Huawei TV project team is currently recruiting and also upstream. At the same time, mobile phones such as vivo, OPPO and other mobile phone companies are also rumored to be evaluating, researching the TV market, it is possible to formally announce the entry into the TV market.
The reporter found that in recent years, the various trends of domestic mobile phone companies are seen as the foundation for entering the color TV industry.
Industry observer Hong Shibin believes that domestic mobile phone manufacturers will definitely enter the color TV industry. 'First of all, we often say that the PC side, mobile terminal and home side three screens, as the home side of this piece, is not close to the mobile phone, so the home side It has always been the layout that enterprises hope to lay out. It is also a window for smart families. Secondly, color TVs are still at the functional stage. The intervention of mobile phone companies may really promote the transformation of TVs from function machines to smart phones. 'Hong Shibin said.
Some insiders believe that the reason why domestic mobile phone companies cross-border color TV industry is mainly because TV is more attractive than other home appliances. Enterprises mostly value the ecological closed loop formed by TV multi-frequency, and they are smart in the future. Expectations in terms of service content and backward payment.
Color TV market growth is weak
However, the reporter noted that after the cold in 2017, in the first half of 2018, the Chinese color TV market was still under-supplemented in a complex environment, showing an increase in volume.
'The current market size of color TVs is generally fluctuating within a box of 45 million yuan to 55 million yuan, and the overall demand is sluggish. 'Dong Min, vice president of Aowei Cloud Network, said.
In the face of the status of the color TV industry, Dong Min said: 'The current industry competition is fierce, especially for some mobile phone manufacturers with weak core technologies, I don't think this intervention is a good time. But for core competition For the manufacturers of the force, entering at this time is likely to bring a kind of 'shuffle-style' promotion.'