On August 24, Hong Kong stock TCL Electronics announced its unaudited interim results for the six months and three months ended June 30, 2018. The performance report shows that TCL Electronics' revenue for the first half of this year reached HK$21.05 billion, a year-on-year increase. 23.7%.
In the second quarter and first half of 2018, TCL Electronics' LCD TV sales volume reached a maximum increase in the past five years. In the first half of the year, the overall sales volume broke through the 10 million mark, reaching 13.17 million units, a year-on-year increase of 37.2%. The annual sales target was 2,5.6 million units, and the sales volume of smart TVs and 4K TVs increased significantly year-on-year, which was about 9.38 million units and about 3.77 million units, up 53.3 % and 69.4% year-on-year.
As of June 30, 2018, TCL's electronic turnover recorded HK$21.05 billion, up 23.7% year-on-year; gross profit recorded HK$3.22 billion, up 22.6% year-on-year; gross profit margin recorded 15.3%. The expense ratio was 13.7 in the same period last year. % dropped to 12.6%, the lowest level since 2003.
TCL Electronics said that thanks to the steady growth of the Chinese market and the overseas market's profit and loss, the company's operating profit for the first half of the year was HK$760 million, and net profit after tax was HK$570 million. Profit attributable to owners of the parent company was recorded. HK$570 million (including a one-time net income of HK$155 million after the completion of the transfer of assets such as membership), a record high in profit attributable to owners of the parent company in the first half of the year, a significant increase of 278.6% year-on-year; basic earnings per share was 26.72 HK cents. The board of directors declared an interim dividend of 9.8 HK cents per share with a dividend payout ratio of 40%.
TCL Electronics said that the company's profit in the first half of the year has increased significantly, mainly due to:
In the first half of 2018, the sales volume and sales of LCD TVs increased significantly. The sales growth rate once again exceeded the largest increase in the past five years. The Chinese market and overseas markets continued to grow steadily. Among them, the overseas market performance was particularly bright, and the North American market maintained steady growth. Emerging markets maintained a rapid upward trend, and the European market grew significantly year-on-year;
The company's product strength continues to increase substantially, and the product structure continues to improve;
Benefiting from the continuous decline in screen prices in the first half of the year, the gross profit margin of private labels in the Chinese market and overseas markets increased significantly;
The company continued to reduce costs and increase efficiency, the scale effect advantage was highlighted, the overall expense ratio continued to decline significantly; and the company recorded a one-time gain after the transfer of assets such as membership rights on June 28, 2018.
TCL Electronics said that according to Group Intelligence Consulting data, the company's global TV sales market share in the first half of 2018 was 11.8%, ranking third; according to Zhongyi Kang's omnichannel data, the company's TV in China in the first half of 2018 The market share of sales and sales of the machine market was 11.4% and 12.9%, respectively, both ranked third.
In the first half of the year, the total number of active users of TCL smart TVs was 27, 354, 256. In June 2018, the number of active users per day increased by 39.7% year-on-year to 12, 814, 096. The number of users of Internet TV services continued to grow, among which:
The video business has a total of 24.39 million users, an increase of 25.8% compared with the first half of 2017;
The number of paid users reached 2.7 million, an increase of 90.1% over the first half of 2017;
The user's daily power-on time is 5.15 hours, an increase of 5.1% year-on-year. Through the refined operation of users, user stickiness is further enhanced.
In terms of realizing the Internet business, revenue in the first half of 2018 was approximately RMB 126 million, up 318.2% year-on-year, of which advertising business revenue was approximately RMB 69.92 million, up 311.1% year-on-year; paid business income also increased significantly by 246.3% year-on-year to approximately 5 , 2.94 million yuan, accounting for 41.9% of total revenue.