On the one hand, in just a few months, there are more than 50 kitchen and electric companies running in the Pearl River Delta region, and on the other side, during the autumn exhibition, a large number of customers from all over the country are looking for or replacing brands. There seems to be a certain contrast, but it is not surprising that it actually appears in the kitchen appliance industry.
Although the kitchen appliance market has experienced a decline in the first half of this year, in the long run, kitchen appliances are still one of the most promising industries in the entire home appliance industry. The reasons are mainly from two aspects. First, in the context of consumption upgrading, The younger generation, who has gradually become the main force of social consumption, after 85, 90, they will pursue more fashionable, smarter, more environmentally friendly and more quality kitchen appliances, so this will inevitably stimulate the growth of high-end products and emerging categories. In the future kitchen economy, the demand for emerging products represented by dishwashers, embedded ovens and integrated stoves is huge. Secondly, the continued advancement of urbanization can also release certain kitchen appliances, especially in the market. The rate is not very high in the 3, 4 and 5 market, but also has a large room for development.
In view of this, those who are interested in the selection and inspection of the brand will be extra cautious and careful, they hope to find a reliable big ship, lead them in the rough sea of kitchen and sea. In this, one is only one year The new kitchen electric appliance, Huibai Electric, has been well received by many interested customers. One intentional franchisee clearly stated: 'In the nearly ten kitchen appliances brands I visited, Huibai is the most sincere, so Under the same conditions, I am willing to sign a contract with Huibai.'
On August 22nd, Huibai Electric held the anniversary celebration and new product launch conference of 'Huiju Forward, Heli and Win-win'
On August 22nd, with the attention of more than 150 new and old customers, Huibai Electric held an anniversary celebration and new product launch conference at the Fusha International Trade Hotel in Zhongshan, with the theme of “Huiju Forward, Heli and Win-Win”. During the meeting, Huibai demonstrated a strong development potential, not only signed with CCTV, but also created a brand communication matrix for sea, land and air. It also released a large-suction non-running hood including 'Huifeng Mo', 'Huihuo Dance 'Large fire gas stove, 'Huishan Yu' intelligent zero-cold water gas water heater and intelligent steaming machine, intelligent embedded dishwasher and five-in-one intelligent integrated stove and many other high-quality new products.
Chairman of Huibai Electric Co., Ltd. Zhang Houwen
Hui Bai Electric Executive Director and General Manager Liu Xianlong
Liu Xianlong, Executive Director and General Manager of Huibai Electric, said that Huibai has been positioned as a young, stylish, intelligent and cost-effective kitchen appliance since its inception, and is committed to becoming one of the favorite kitchen appliances brands after 80, 90.
Huibai Electric's new product officially released
Huibai Electric signed a contract with CCTV
In the view of Aiken Power Grid, it is important to pass clear and clear brand positioning and development planning to the outside world, but it can be widely recognized by many interested customers in a short period of time. The most important thing is that Huibai has demonstrated Its three aspects of competitiveness.
First, with 20 years of manufacturing accumulation. Although Huibai is still a new brand, its 'predecessor' is not small, behind an old enterprise with 20 years of manufacturing experience. Today, Huibai already has four major manufacturing Base, two major parts base, with an annual output of 2 million sets of hoods, 1 million sets of stoves, 500,000 sets of gas water heaters, 500,000 sets of disinfection cabinets, and a large-scale modern kitchen appliance manufacturing enterprise with more production capacity. It is located in the top three of the Pearl River Delta. There is no doubt that such a strong production and scale advantages can naturally give the brand sufficient capacity and technical support.
Second, to create a very cost-effective high-quality products. It is precisely because of the manufacturing level has certain advantages, which makes Huibai can achieve most of the independent production in the product, to provide cost-effective products. It is understood Most of Huibai's current kitchen appliances are based on the high-end configuration of the first-line brand. For example, the exhaust air volume of the range hood is above 18m3/min, and the heat load of all gas stoves is between 4.5kW-5.0kW. However, the price has maintained the average level of the third-line brand. Liu Xianlong revealed to reporters that a hood with the same configuration and quality requirements, Huibai can be 100 to 150 yuan lower than others. It should be said that this A product strategy can well satisfy those consumer psychology that pursues product quality and cost-effectiveness in the third- and fourth-tier market.
The participating franchisees are visiting the new products of Huibai Electric
Thirdly, a young and experienced professional marketing service team has gradually formed. In the year before Huibai turned from behind the scenes to the stage, its remarkable market performance is naturally inseparable from a professional. The marketing team's efforts and efforts. At present, Huibai has formed a professional marketing service team of more than 50 people. Under the leadership of the director and general manager Liu Xianlong, they will expand in the channel, regional operations, activities, and Service guarantee and other aspects give strong support to agents. Liu Xianlong told Aiken Power Grid: 'This year is the first year of Huibai's brand strategy. We will continue to increase investment in products, channels and brands, and continuously improve competitiveness. Therefore, our team will continue to expand and plan to increase to more than 150 people in the next three years, thus laying a solid foundation for achieving the development goal of 5 years and 300 million yuan.'
