On August 23, the Ministry of Industry and Information Technology issued the "Notice of the Ministry of Industry and Information Technology on Further Regulating the Marketing Behavior of Telecom Tariffs", encouraging basic telecommunications companies to offer users a step-based pricing fee scheme based on the amount of usage, and requiring telecom operators According to the network speeding and fee reduction work requirements, we should actively implement the commitment measures and introduce more high quality and low price tariff plans.
Speeding up and down refers to China Unicom, China Mobile, China Telecom's three major operators to increase the speed of the network, reduce the tariff reform, is the task of the state to the telecommunications operators. In fact, the country has issued several times in the past year to urge telecommunications business operations 'Speed up and down'.
At the end of 2017, the Ministry of Industry and Information Technology pointed out in the "2018 Key Tasks" announced that in 2018, the network will increase the speed and reduce the fee, and the mobile traffic tariff will be further reduced. On May 17, the Ministry of Industry and Information Technology and the State-owned Assets Supervision and Administration Commission jointly issued The implementation of the 2018 special action for speeding up the development of new kinetic energy for the development of the economy will promote the average unit price of mobile traffic to be reduced by more than 30% during the year. On August 14, the General Office of the State Council will again notify that the traffic tariff will be reduced by more than 30% this year. , to promote household broadband price cuts by 30%.
In this context, the three major telecom operators in China have accelerated the pace of 'speed-up and fee reduction' this year. Recently, China Mobile said in its first-half performance report that the company took effective measures in the first half of the year to further promote 'speed-up and fee reduction'. The risk is released ahead of schedule. China Telecom also stressed in the performance report that the company further implemented the 'rate reduction and speed increase' policy, and canceled the traffic roaming fee from July 1, 2018. In the 2018 semi-annual report, China Unicom also said Implementing speed-up and fee reduction, deploying and implementing the “roaming” fee policy for canceling mobile domestic traffic in advance, optimizing packages and vigorously promoting large-flow packages.
With the advancement of the 'speed increase and fee reduction' reform, the three operators have tens of millions of 4G users in the first half of the year. As of the end of June this year, China Mobile's 4G subscribers reached 677 million, an increase of 14% over the same period; China The number of telecom 4G subscribers reached 217 million, a net increase of 35.27 million compared with the end of last year; China Unicom's 4G subscribers reached 203 million, a net increase of 28.23 million from the end of last year.
However, at the same time, the society has begun to raise doubts about the operator's 'speed increase and low fee' sincerity. This year, the three major operators have launched the 'unlimited traffic package' business, although nominally 'unlimited traffic', but In fact, the practice of major operators is to limit the mobile data traffic of relevant users after exceeding a certain traffic limit. This has caused dissatisfaction among many consumers.
For such problems, the Ministry of Industry and Information Technology recently issued a special report stating that 'it is necessary to attach great importance to the problems existing in the current 'unlimited' package promotion, the whole industry immediately carries out self-examination work, and effectively regulate the promotion and promotion of such packages, and must not exaggerate publicity. Restrictions should be marked with a bold '.
It is worth mentioning that the "Notice" issued this time also made clear requirements for the telecommunication service tariffs that frequently caused public opinion disputes. The Ministry of Industry and Information Technology stressed that telecommunications operators should be comprehensive, accurate and popular when promoting and promoting tariff plans. Easy to understand, the content of the promotion should be consistent with the tariff publicity plan. No false propaganda, one-sided exaggeration or confusion of the price concessions, and other publicity that may cause misunderstandings.