On August 23, Amos Amos brand strategy upgrade and Rongdian Group Resource Empowerment Conference was held at Shangri-La Hotel, Hefei. Nearly a thousand people from all over the country, foreign friends, news media and customer representatives attended this event. The event, Hou Wenming, Chairman of Rongdian Group, took the group's executives to debut, witnessing the rebranding of Amos brand, new product release, strategic upgrade, and tasting Rongrong Group's resource empowerment.
It is reported that Amos Amos brand is one of the three core brands of Rongdian Group. Amos is an internationally renowned fashion lifestyle consumer brand, founded in 1985 in Texas, USA. In 2008, Rong The electric group wholly introduced Amos and established Hefei Amos Electric Co., Ltd., which fully opened the prelude to Amos entering the Chinese market. After ten years, Amos is inclusive, integrating Chinese and Western, and has launched smart home systems. Intelligent voice tea machine, chef machine and other innovative products. Honoring Group Executive Director Hou Aiming gave a welcome speech and explained the necessity of Amos brand strategy upgrade. Amos Amos brand as one of the Group's three strategic brands Brand upgrade is the demand of enterprises and the market, and it is also the weight to satisfy the quality life of users. Its core value has already appeared. Brand upgrade is also an important part of the Group's ecological development. Hou Aiming pointed out that reshaping the brand image of Amos and upgrading Yamo The brand effect will surely promote the rapid realization of 100 billion Rongdian. At the same time, the Amos brand also brings new opportunities and markets to the guests.
Conference site
Rong Jiang Group Chairman Hou Wenming
Brand upgrade, interpretation of smart life
Mr. Song Yuefeng, Vice President of Rongdian Group, explained the brand concept of 'Always Make Ourselves Smarter's ingenious life'. Amos Amos is a high-end brand that the Group focuses on. In the future, Amos will be committed to using technology for each. The family creates a more refined living environment and living environment, inheriting the exquisite, fashionable and intelligent product concept, bringing the ultimate experience to the user; fashion, exquisite, healthy living concept, making the home environment more comfortable and the life more beautiful.
Rong Ai Group Executive Director Hou Aimin (left) signed a contract with Disney
Product upgrade, comprehensive optimization and innovation
As an important carrier of corporate brand, Rongdian Group has reshaped and upgraded the products of Amos series in industrial design, technology research and development, market construction, etc. while rebranding. In terms of breadth and depth, Rui explained the product upgrade of the Amos brand. In terms of breadth, the product positioning has been upgraded from a traditional item to a scene product set, dedicated to the fashion kitchen, the smart restaurant, the smart restaurant, the comfortable bedroom. , intelligent security, intimate care, maternal and child care, comprehensive life-saving eight life scenes, starting from the basic scenes of family life, optimization and upgrading. On the one hand, on the one hand to create a scene-centered product ecosystem, and The scene formation matrix deepens every link of the user path of the development scenario; on the other hand, in product development, based on meeting the needs of users as the core, in-depth study of various technical solutions.
Dean Chen Rui spoke about the high-quality experience of the Amos Amos brand products of Rongdian Group. When the experience of exquisite life was experienced, the venue gave a warm applause. Amos chef machine, amazing kitchen pot, vacuum breaking machine, The Amos Amos series of hot water purifiers, fruit and vegetable washing and disinfecting machines, crystal health pots, steam ovens, etc. were also exhibited at the conference.
Xia Junsheng, President of Rongdian Group
Professor Choi Myung SiK, Professor of Art and Design College of Kyung Hee University, Korea, Mr. Choi Myung SiK, Director of IF Awards, brings product design concepts and future product design development directions, and shares the award-winning products. Professor Cui pointed out that the value of enterprises must be designed. To promote, to 'ge' to serve people, is to improve product style, user style and brand style. Professor Cui said that will continue to deep exchanges and cooperation with Rongdian Group.
Good products need a good communication strategy. Zou Dazheng, Marketing Director of Rongdian Group, brings the decoding strategy of Amos brand promotion strategy. Amos will promote its online presence in the official network position, online media, and create a sub-line. Moss brand promotion matrix. Zou Zong brings terminal promotion tool 3U mobile cube, mobile cube will undertake sales platform, service platform, data collection, traffic portal, experience platform, traffic conversion six functions. Amos terminal image system to experience 1. The scene is dominated by the scene, and the brand activities are mainly participatory and experiential.
Channel is king, analysis of marketing strategy
The heads of the major sales divisions of Rongdian Group interpreted the marketing strategy of Amos brand building and online, offline and gift channels respectively. From brand promotion, marketing channel construction, project management, terminal construction, online and offline integration , the application of small program tools and other aspects of the analysis, carefully layout the market, coordinated operations, work together to promote common development.
Cao Guangkai, the online sales director, expounded the online channel marketing strategy of the Amos brand. It is proposed to develop products around the three scenes of 'exquisite kitchen', 'intimate care' and 'smart security'. Market segmentation. Enhance brand empowerment in product development, marketing presentation, and operational services.
Song Yuefeng, Vice President of Rongdian Group
Wu Fei, deputy general manager of Rongdian Liye, brings a gift channel strategy: In terms of product strategy, Disney image and Amos brand combine to develop Amos Disney products around the eight scenes of Amos, giving product stories, emotions, souls, Quickly attract consumers' eyes, resonate, and quickly generate purchasing decisions. In terms of price strategy, implement unified pricing, high distribution and low price. In channel construction, standardize and improve the construction of regional service providers in all provinces and cities, fully support core distributors, rely on intelligence Home products, large single products to assist the development and construction of new channels for dealers at all levels.
Zuofei, the assistant to the president of Rongdian Group, brings the offline channel marketing strategy. Based on the Amos Amos brand upgrade and empowerment, the offline channel proposes the 331 strategy, that is, triples in three years, and realizes the annual sales of the Amos brand by 2021. Breaking through 1 billion yuan, we will strive to create high-quality, high-value, high-cost and 'three high' products, and provide high-end brand services for China's family health smart consumer goods scene solutions.
At the meeting, the sales representative carried out the Amos Amos Declaration and Commitment, set up a military order, and vowed to maintain and strengthen the Amos brand and products in an all-round way, and to maintain the cooperation partners in the Amos Amos brand cooperation. Interests.
Resource empowerment, deep cultivation of 3U ecology
Xia Junsheng, President of Rongdian Group, brought the “Amos Brand Marketing Strategy and Resource Empowerment Report” to comprehensively lay out Amos brand marketing. Amos upgrade is fundamentally driven by demand. Amos upgrade, 3U mode sharing core All are empowered. At the same time as Amos upgrades, the three major brands cooperate to create excellence, and the three brands are clearly positioned: Rongshida locates new domestic products, meets the practical needs of consumers and the customization needs of system consumption, and cooperates with other brands to complete large orders. Product, small ecological product system construction; Amos as a trend-driven electric drive brand, using IoT technology to create a scene, to meet the experience, combined with the Disney brand in the fashion essentials; handsome in the artificial intelligence in-depth research, in the education robot base Expand the content, and get through the connection with the smart home, at the same time in the education of accompanying robots and smart home personal butlers.
The Amos brand covers eight scene applications.
Gathering to set sail, work together to create a better future
Finally, Mr. Hou Wenming, Chairman of Rongdian Group, made a summary of the conference and the Amos brand. The chairman is confident in the future development of the Amos brand. Since entering China, Amos has continued to develop with Chinese culture. In the past, with a decade of market precipitation, after the rebranding of the brand strategy, Amos is bound to usher in a leap-forward development. The chairman proposed to fully utilize the resources of the industrial park and the advantages of 3U ecological resources, through Rongdian Group The 'new four-in-one' goal builds the development of the Amos Amos brand, integrates with customers and friends, and works together to create a larger ecological world.
Subsequently, the group leaders, industry big coffee, dealer representatives took the stage to jointly launch the national 100 Amos brand tasting activities, Amos Amos brand will go with the wise, gather to set sail.
Inspired by the Huazhang, the future will open up a new journey. At this conference, Rongdian Group has re-integrated the Amos brand in an all-round way, and once again demonstrated the comprehensive strength of the Group's brand. In the future, Rongdian Group will bring Amos Amos. Create a more brilliant tomorrow.
