How does the theater break through the dilemma? NEC shows new weapons on BIRTV 2018

In recent years, the Chinese film market has developed rapidly, and the Chinese cinema has reached the world's highest level in the number of screens. The development of the Chinese film industry has reached a new era. However, under this prosperous appearance, most theater operations are in trouble, revenue and expenditure. Difficult. How does the theater reshape its core competencies and stand out in an increasingly competitive environment?

NEC, the leader in laser projection, breaks through the inherent thinking of manufacturers. From the user's point of view, it joins the world's top screen brands and top-level sound processing systems to bring high-quality flagship cinema solutions to the industry, helping the theater to get rid of the dilemma. August 22, NEC Bringing high-quality flagship cinema solutions to the stunning BIRTV2018, it became the most popular 'star' on the spot; and held the largest 30-meter giant screen cinema tasting in Beijing at the China Science and Technology Museum that afternoon, explaining how NEC can help the studio break the efficiency Bureau, caused widespread concern in the industry.

High-quality flagship cinema solution is the first BIRTV, the scene is popular

At the booth, the lighted NEC NC3541L+ hit the ultimate screen, stunning colors, clear image quality, attracting the audience to stop and strongly praise. The top laser projectors and top screen brands have joined forces to achieve 1+1>2 Extraordinary effect.

Another protagonist on the scene is the industry's first state-of-the-art thermostatic sealed dust-free machine room solution, which was launched this year by NEC. By creating a projector-friendly independent intelligent ecosystem, it successfully solved the difficulty in lifting the projection equipment in the machine room. The noise is large, difficult to maintain, dusty, and the temperature of the cinema is not well controlled. It has the powerful advantage of saving the space of the cinema and effectively increasing the income of the theater. It has won the praise of the guests.

Ingenuity, enjoy the ultimate audio-visual feast of the theater

At the same time, NEC held the 'Heart-High Quality Flagship Cinema Solution Tasting' at the China Science and Technology Museum's largest 30-meter giant screen theater in Beijing, and in-depth discussions with the guests on how to integrate, optimize the surrounding resources, and create a high-quality flagship theater. .

Before the demonstration, the user first experienced the shocking visual wonders that NEC created for the China Science and Technology Museum's dome theater. 10 NEC two-color laser machines to create the world's largest dome theater in 30 meters, achieving a super high brightness of 40,000 lumens per single. The ultra-high standard of 8K resolution, up to 165° viewing angle, presents an immersive visual feast for the audience.

How does the theater break through the dilemma? At the Tasting, NEC provides users with an effective method to increase theater revenue and reduce theater costs.

1. Create high-quality flagship cinema solutions to enhance cinema screening quality and increase cinema revenue

NEC's laser products are among the best in the industry and have a strong lineup of laser products. How to use this advantage to enhance the consumer experience from the quality of the show and increase the audience's stickiness? NEC first teamed up with the world's top screen brands for ultimate screen and professional sound effects. The processing system matches the 4K laser projector to create a high-quality flagship cinema solution for users, achieving image quality, sound effects, and brand upgrades.

It has achieved unprecedented brightness in the picture; uniformity has achieved the unique advantages of the audience; the clarity and durability have reached the industry leading level; at the same time, it can also create a full range of immersive for the audience. Surround sound experience. In addition, there are more international superstars to call for the program, get early screening and exclusive source opportunities. It can be said that this program is the highest quality solution.

2. Build the most advanced machine room projection solution to reduce theater construction costs

In recent years, with the increase in theater operating costs, it has become a new idea to save theater space to increase the number of theater seats. The market has a strong demand for machine room projection solutions. Based on this, NEC has made unremitting efforts and continuous optimization and upgrading this year. The first in the industry to introduce the most advanced thermostatic sealed dust-free machine room solution, to create a projector-friendly independent intelligent ecosystem. Successfully solved many shortcomings in the previous machine room program, providing a strong guarantee for the theater to choose the inorganic room screening , greatly reduced the cost of theater construction.

3. Provide professional after-sales service to reduce theater operating costs

In terms of service, NEC has always been the industry benchmark. It always provides users with efficient and fast after-sales service. It can quickly solve equipment failures within 72 hours and avoid the loss of cinema economy. This year NEC launched the first NEC movie machine in the industry. Shared service APP', using trajectory tracking function to realize real-time sharing of service information, ensuring users enjoy real-time fault repair, service order status query, engineer real-time positioning, engineer qualification verification, equipment list inquiry, service satisfaction evaluation, regular push service report, etc. Functional experience, achieving a breakthrough in service level. Saving user operating expenses through better after-sales service.

NEC's high-quality flagship cinema solution is strong in BIRTV and China Science and Technology Museum, and it is amazing. On August 23rd, NEC teamed up with the ultimate screen to play the wonderful movie's viewing experience at Bona International Studios, so that users can experience it. The ultimate cinematic experience brought by NEC's high-quality flagship cinema solution.

This year's BIRTV, NEC can be described as a great glory, providing the best answer for the cinema's profit-breaking road. This is the persistence of the craftsman, but also the heartfelt interpretation. I believe that NEC's high-quality flagship cinema solution will definitely be the cinema. Plastic core competitiveness all the way to escort!

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