The question of overcharging the App Store and Google Store has been mentioned more than once, and in order to avoid this high fee, the well-known broadcaster Netflix is trying to bypass iTunes' charging system.
In response, one analyst believes this may be just the beginning. According to a research report cited by foreign media business Insider, Macquarie Research, developers' boycotts and regulatory interventions may force Apple to lower its app store commissions. Paid apps, 30% for in-app purchases and first-year subscriptions, and after the second year, the percentage of in-app subscriptions is reduced to 15%.
Analyst Ben Schachter said the situation may need to change. He said in the report, 'We believe that traditional application distribution commission rates may be under pressure, and changes in commission rates will have a significant impact on profits. If Apple is forced to significantly cut the commission rate of the App Store, it may lose $16 billion in profits.
Shakter said that some game developers believe that the commission levels charged by Apple and Google are unfair, and they may take a tough stance. Epic Games has already withdrawn from the Google Play Store when it launched "Fortress Night" on the Android platform, but it does Publish the iOS version through Apple's App Store.
The research report believes that the legal challenge is a further threat. Apple has faced an antitrust lawsuit accusing it of using a monopoly position in the iOS market to charge excessive commissions. Even if the lawsuit fails, it may emphasize this issue to regulators. The latter may then take action.
According to analysts, if Apple still maintains the current charging standard until 2020, then Apple's App Store revenue is expected to reach about 20 billion US dollars, accounting for more than a quarter of the company's estimated total revenue. And if Apple Forced to reduce the commission rate to 15%, the App Store's revenue will be directly halved, which will have a great impact on Apple's revenue.
