August 23, 2018, Shanghai, China -OPPO Guangdong Mobile Communications Co., Ltd. (hereinafter referred to as OPPO) officially released the new R series products in Shanghai today – OPPO R17 and OPPO R17 Pro, both of which are designed with new gradients and innovative technologies. More leading fashion and technology experience. The launch of the new OPPO R17 series marks the official upgrade of the R series product positioning to 'the combination of fashion design and innovative technology', demonstrating OPPO's outstanding strength in the field of smart phone design and technological innovation. Deep accumulation on the ground.
OPPO Assistant Vice President, China's marketing director Shen Yiren said: 'OPPO adheres to the product concept of 'beauty, overtakes everything' to build products, and pays attention to the "beauty" of products from the two dimensions of design and technology. We bring R17 series products to users, which not only continues the fashion design performance of R series, but also injects more powerful innovation technology to bring users a better experience.
The new R series combines stylish design and innovative technology
With the 'water drop screen' with the most natural design and vitality, and the light-sensitive screen fingerprint with the unlocking speed as fast as 0.41 seconds, the R17 series achieves a screen ratio of up to 91.5%, demonstrating OPPO's leadership in smartphone product design. Ability. As the gradient gradually becomes the 'basic color' of the mobile phone industry, the R17 series brings a new scheme of fading color gradient with the beauty of color flow, and pioneering the new design direction of fog gradient, which will continue to lead the mobile phone. Industry color trend.
In addition to fashion design, the R17 series brings more surprises in technological innovation. The first stronger, drop-resistant Corning® sixth-generation Gorilla® glass is equipped with Qualcomm Snapdragon 670 (R17) and Qualcomm Snapdragon respectively. 710 (R17 Pro) mobile platform, with more intelligent and efficient ColorOS 5.2, to bring users more outstanding performance and more extreme experience. Based on OPPO ARunit platform, OPPO and Gaode map reached a deep cooperation, will jointly launch the first in China A 'real' AR walking navigation, to achieve more accurate, more vivid real-life navigation.
As the 'Pro-class' product introduced for the first time in the R series, the R17 Pro is more explicit and more bold in innovation. The R17 Pro is the first Android mobile phone for commercial TOF (Time of Flight) 3D stereo camera, which promotes smartphones. The rear camera takes 2D into the 3D era, and brings many new functions including 3D camera, somatosensory game, AR ruler, etc. It is equipped with the most efficient and safe charging technology SuperVOOC flash charging technology in the industry, '10 minutes can be charged The R17 Pro with a total power of 40% will reinvent the user charging experience. With the overall enhancement of hardware and software, the R17 Pro will also provide users with an excellent night shooting experience. F1.5/F2.4 Smart Aperture, OIS Optical Protection Shake, large-size sensor with full-pixel focus, with AI ultra-clear engine, stunning night view photos at your fingertips.
Technological innovation achievements R series and brand changes
OPPO's technology accumulation is an important guarantee for its ability to meet the core needs of young users. In the face of continuous consumption upgrades and the increasing diversification of user mobile experience, in the highly mature mobile phone industry, OPPO chooses to be systematic and comprehensive. Self-evolution and brand improvement to meet market challenges.
With the upgrade of R series positioning, OPPO A series, R series and Find series product matrix will provide a richer and better product portfolio for global users, to meet the needs of consumers, and to continuously improve OPPO product strength and market competitiveness.
Behind the ever-increasing product strength, OPPO's strong R&D strength and deep patent reserves. Since its inception, OPPO has adhered to independent innovation, valued its own patent accumulation, and continuously strengthened its investment and exploration of cutting-edge technology. OPPO has formed its own technical barrier patent package in the fields of flash charging, video, photo processing, photo shooting, etc. According to the data of the State Intellectual Property Office, the whole year of 2017 and the first half of 2018, the main business is the development of intelligent terminals. Among the domestic companies that sell and sell, OPPO has won the invention patent first. In April this year, OPPO announced the establishment of the OPPO Research Institute, focusing on software, hardware and standards, focusing on 5G, artificial intelligence, image processing and new materials and new processes. Research direction to carry out front-end research, continuously increase R&D investment, and create technical conditions for the competitiveness of future products.
In addition, through the R17 series of products, OPPO is also continuing to upgrade its product marketing practices to strengthen emotional communication and values with young people around the world. In the future, OPPO will continue to focus on products, R&D, marketing, marketing and retail. , continue to promote brand growth and industry progress, to win the love of more young people around the world.
