On August 22nd, the 2018-2019 China Air Conditioning Industry Summit Forum with the theme of 'Great Situation·Xiaozheng Xing' was held in Beijing. Forum on-site experts, mainstream air-conditioning brands, representatives of core parts manufacturing companies, etc. The air conditioning industry conducted an in-depth inventory and trend analysis.
The forum selected the brands and products that have outstanding performance in the air-conditioning industry in the 2018 cold year. Hisense air-conditioners won three awards through the research and development and promotion of comfortable frequency conversion products, and won the '2018-2019 annual air-conditioning industry quality leading brand' , Hisense male god X air conditioner KFR-50 (72) LW/A8L100Z-A1 won the '2018-2019 air conditioning industry comfortable frequency conversion leading products', male god Xiaozhi PLUS air conditioner KFR-50 (72) LW/E30A1 won '2018- In the 2019 air conditioner industry, online intelligent innovation leads the product'.
Return to the essence of competition Hisense air conditioners continue to upgrade product competitiveness
According to the data of the National Information Center, the retail sales of air conditioners in the domestic market in the 2018 cold year was 65.53 million units, an increase of 16.56% year-on-year. The growth of the 2018 cold year is still the main theme. Although the growth rate of the air-conditioning market is slightly higher than that of the 2017 cold year. Inferior, but this is based on the trend of the slowdown after the previous years, the current market performance has been quite good.
Director Cai Ying, senior industry expert of the National Information Center, said that in the main theme of 'growth', this year's market has many 'small notes' worthy of attention, including strong performance in the four-tier market, deepening of product structure adjustment, and industry innovation. Improvement, etc., these factors are very significant for the contribution of industry growth.
In the context of the coexistence of consumption upgrade and 'downgrade', Hisense Air Conditioning returns to the essence of competition, through the deep excavation of user demand, has created a series of comfortable frequency conversion products, enhances brand strength by enhancing product competitiveness, and promotes the air conditioning industry in benign The road to development is constantly moving forward.
The award-winning Hisense Men's X Air Conditioning and Men's Xiaozhi PLUS Air Conditioning are representative products that provide users with a more comfortable experience through technological innovation. Among them, the Hisense Men's X won the 'Air Conditioning Industry Comfortable Frequency Conversion Leading Product' Award. Air-conditioning, with a subversive 360° slewing air supply design, to achieve full-angle air supply, while using intelligent temperature and humidity dual control, bringing a full-scale comfort experience in the home air environment, leading the birth of the industry's third generation of comfortable frequency conversion .
The Hisense male god Xiaozhi, who won the 'Intelligent Innovation Leading Product in the Air Conditioning Industry', is an online intelligent product created by Hisense Air Conditioning and Jingdong. It not only has a one-click moisturizing, comfortable air supply, nanoeTM (nano water ion) technology. To achieve comprehensive indoor health and comfort, it can also support Jingdong's micro-link app, breaking through the single remote control mode of traditional air conditioners, and creating an intelligent scene interactive experience without any wisdom.
Digging deep into the pain points of users, creating a full-scale comfort experience for the home environment
Health demand has become one of the biggest demands of modern life. In response to consumers' increasing demand for air quality, Hisense Air Conditioning has launched a series of comfortable frequency conversion products, in addition to precise temperature control, intelligent control, and independent self-cleaning of indoor and outdoor machines. Through the control of humidity, etc., the four dimensions of temperature, airflow speed, air cleanliness and humidity are realized, creating a full-dimensional comfort experience of the home environment.
Among them, Hisense Air Conditioning's third generation of comfortable frequency conversion benchmark products, Hisense Men's X Air Conditioning, is a representative product of user experience upgrade. Hisense male god X air conditioner is equipped with intelligent temperature and humidity dual control technology, which can intelligently detect and display. Indoor air humidity, the humidity in the room is controlled within the range of 40%-65%, which not only creates the best antibacterial environment, but also breaks the seasonal and geographical restrictions, and controls the indoor air in the best comfort zone. The adjustment of the air extends from the original temperature, airflow speed, and air cleanliness to humidity. In addition, the product's subversive 360° sleek air supply, full angle air supply is more comfortable, plus smart body feeling. The gesture control experience brought the user to become a 'black technology' product.
Although the air-conditioning market in the 2018 cold year has achieved amazing results, the air-conditioning industry still faces daunting challenges. Many external factors under the big situation are often uncontrollable, and air-conditioning enterprises must continue to enhance the competitiveness of production, research and marketing, and service links. Enhance the brand's visibility.
In 2018, Hisense became the official sponsor of the World Cup. Hisense Air Conditioning took the opportunity to launch sports marketing, attract traffic, form differentiated marketing in the industry, and at the same time enhance competitiveness through benchmarking products, further upgrade product structure, with popular IP and products. The double blessing of the upgrade effectively enhances the brand's pull.