On August 22nd, 2018-2019 China Air Conditioning Industry Summit Forum was officially opened in Beijing. The theme of the forum was to discuss the new development of the air-conditioning industry, the new future, and the outstanding brands in the industry. Products are commended and encouraged. TCL Air Conditioning won the '2018-2019 Air Conditioning Industry Smart Pioneer Brand' Award, T Rui series, sixth sense +The series won the '2018-2019 annual air conditioning industry smart comfort pioneer' and '2018-2019 air conditioning industry online frequency conversion star', harvesting full house.
In the 2018-2019 China Air Conditioning Industry Summit Forum, TCL Air Conditioning won three awards and won a full house applause.
According to the data of the National Information Center, the air-conditioning market in the 2018 cold year has continued the growth momentum of the past two years, but compared with the previous two years, the growth rate of the 2018 cold year has slowed down, which means that the overall market has taken place. Changes, deepening of product structure adjustment, industry innovation, and the rise of the four-tier market have all had varying degrees of impact on the market. In the opinion of industry experts, the air-conditioning market has entered an adjustment period from the stock period, and the air-conditioning market will We are welcoming new transformations and upgrades, and the development trend is diversified. Among them, the product intelligence that is directly related to product quality and user experience is most expected by the market and industry, and is also the goal of various air-conditioning brands. Because of its outstanding performance in intelligence, TCL air conditioners have won the unanimous approval of the industry and consumers.
Every time you enjoy your home, TCL Air Conditioning Deepens Its Intelligence Strategy
After 18 years of intensive cultivation of air-conditioning market, TCL air-conditioner officially entered the threshold of 10 million units in 2017, and ranked among the top five in the industry. After achieving 10 million sets, TCL air-conditioning announced a new pursuit – continue to adhere to 'quality first, efficiency first ' Principle, move towards brand image building, and put 'TCL to lead air conditioner into a new era of intelligence' as a strategic foothold.
TCL Air Conditioning won the '2018-2019 Air Conditioning Industry Smart Pioneer Brand' Award
On March 6th, the TCL air conditioner spring conference confirmed the intelligent strategy and the corresponding technical support. The intelligent roadmap is from single product intelligence to scene intelligence to smart home, but the first thing is to make the product smart. Do a good job, so return to the essence of the product, redefine the smart air conditioner, energy saving, comfortable and healthy, and consumer habits that are good for life.
On July 18th, TCL air conditioners laid out the brand image in advance in the new cold year, and released the brand ID 'every degree of Zhixiangjia'. Chen Shaolin emphasized in his speech that the future development of TCL air conditioner is not necessarily the pursuit. It is the first place on the scale, but it is 'pursuing an artistic connotation, hoping to pass on the inner of the product and the connotation of the TCL brand to the consumer'. That is to say, the core goal of TCL air-conditioning brand image construction is 'consumption When it comes to TCL, I think of air conditioning. When it comes to air conditioning, I think of TCL'. Therefore, TCL air conditioners must have their own recognition, from the pleasure to consumers, energy saving every degree, airflow comfort satisfaction, temperature, humidity. And cleanliness, these are the core appeal points that reflect the needs of consumers' beautiful characteristics. Among these points, TCL air conditioners provide the real solution to this problem lies in the degree of pleasure, energy saving every time, saving money I can see and really sleep all night, can enjoy the use of air conditioning during sleep. This is the continuous product of TCL air conditioning.
This applies every degree to the product, from the visual, auditory, tactile and other multi-faceted to meet the needs of the new middle-class family 'good life, 'by creating value for consumers, can achieve the expectations of our brand image building in the market', Chen Shaolin said.
From rational indicators to perceptual value, TCL air conditioner's new standard 'every degree of intellectual enjoyment' breaks the border, changes with the consumer, derives quality service with quality products, builds on the quality value, conforms to product characteristics, and integrates user usage scenarios. , to enlarge the advantages of the product and the meaning of the brand.
The craftsman's heart is perfect, TCL air conditioner returns to the essence of the product
Chen Shaolin, head of TCL air conditioning, said: 'There is no shortage of products on the market, and the lack of good products. 80-90 points, consumers may not derogate you, but will not praise you. Do 95 points, exceed consumers Expected experience, TCL air conditioners can get the praise of the market, fission and promotion. 'In order to reach 95 points, TCL air conditioners show four high standards: 'high reliability, cost-effective, high intelligence, high value'. Advanced products are advanced to individualized products. While absorbing the quality of traditional air conditioners, we integrate the new focus of innovation, fashion, comfort and consumers, and focus on the needs of consumers with intelligence as the core. This strategy is the key. TCL Air Conditioning has launched the T Rui series, the first series, and the i涟 series as the representative product line. These fine air conditioners that focus on the core needs of users can bring consumers a functional value and enjoyable comfort. .
T Rui, which carries the 'flagship' positioning, is a master of TCL smart technology.
TCL Air Conditioning's T Rui Series won the '2018-2019 Air Conditioning Industry Smart Comfort Pioneer' product
In this context, a series of TCL air-conditioning smart products came into being. Received the 'Smart Comfort Pioneer' title of the T Rui series, positioning 'flagship', using a variety of intelligent algorithms to improve airflow comfort satisfaction, temperature, humidity and Air cleanliness. Thanks to intelligent algorithms and innovative design, T Rui's new products can achieve a comfortable airflow satisfaction of 92%, which is much higher than 60% of ordinary air conditioners. With intelligent algorithms, T Rui can keep the whole room in the most comfortable body. 40%-60% humidity. In addition, T Rui has intelligent energy-saving function, fixed power saving, constant temperature saving, user-defined, saving money to see. In many smart air-conditioning new products, T Rui series is undoubtedly the most flash A bright star.
Sixth sense + series products are extremely popular online
TCL Air Conditioning's Sixth Sense+ Series won the '2018-2019 Air Conditioning Industry Online Frequency Conversion Star'
Another 'online frequency star' product sixth sense + series, the main push 30 seconds quench, 60 seconds fast heat, with ultra-high frequency start, fast cooling heat. Bathing air supply during cooling, cool and not cold When heating, it uses carpet air supply, warm bottom-up, from the outside to the inside, making the temperature more natural. ECO energy-saving technology, plus ultra-low frequency control technology, more intelligent power saving. Built-in titanium vaporizer It can be dried and sterilized at 55 degrees high temperature to keep the air conditioner clean and bring healthy life to the user.
TCL Air Conditioning believes that the future market is no longer a price guide, but a value transfer. Whether it is to create a smart boutique, or to iterate the middle-class 'everything of the home,' or the global efficiency of the global interaction, are not Open TCL air-conditioner to create the user's 'good life demand' this main line. Such TCL air-conditioning, to win three awards, can be described as deserved.